Edmonton-based insurance professional recognized as industry top performer

Hub International’s Matt Cruikshank has been included in Insurance Business Canada magazine’s annual Elite Brokers report

Online PR News – 18-March-2020 – Toronto, ON – An Edmonton-based insurance professional has just been recognized in a prestigious list of the industry’s top-performing brokers.

Hub International’s Matt Cruikshank has been included in Insurance Business Canada magazine’s annual Elite Brokers report, spotlighting the 25 Canadian brokers who have overcome multiple obstacles to achieve remarkable success over the past year.

Initially attracted to the insurance industry by the opportunity to interact with people on a daily basis, Cruikshank began his career in 2003 with the help of his uncle, who worked at Mones & Associates Insurance Brokers. In 2008, Hub International purchased Mones & Associates, and Cruikshank says he “could not have asked for a better fit over the last 11 years,” pointing to the people, his two long-term assistants and the resources at Hub as key factors in helping him get where he is today. Around a decade ago, Cruikshank decided to specialize in real estate and condominium insurance, and it’s been his primary focus ever since. “Becoming an industry expert in this field has made all the difference in my success,” he says. “I am more responsive to my clients’ needs because I can speak their language and know their business.” In 2019, Cruikshank received the Hub Legend Award, given to producers who have qualified for the top sales award five years in a row.

“Despite tough economic conditions that restricted many – if not all – markets in 2019, brokers all over the country rose to the challenge,” says the Insurance Business team. “Of the dozens of brokers who excelled over the last 12 months, none shone quite as brightly as the 25 professionals featured on this list. This year’s Elite Brokers range from innovative newcomers to insurance veterans with decades of experience, but all earned their spot by posting impressive numbers in new business commissions or total premium volume – or both – in the last 12 months. While 16% of this year’s Elite Brokers have 20 or more years of industry experience, nearly as many (12%) have been in the business for five years or less – proving that when it comes to succeeding in a tricky economy, tenacity and innovation carry as much weight as a decades-long resume.”

Read the full report in issue 8.01 of Insurance Business Canada. To view the list and to find out more about Cruikshank, click here: https://www.insurancebusinessmag.com/ca/special-reports/elite-brokers-2020-213802.aspx.


Insurance Business is the leading independent business magazine and website for insurance brokers and advice professionals. A key business resource, Insurance Business provides daily breaking news, cutting-edge opinion and in-depth analysis affecting the industry. Insurance Business also offers a series of industry reports that recognize the achievements of key individuals and businesses as well as providing the latest in business best practice in a continually evolving industry. Part of the global Insurance Business suite of publications, IB reaches a wide readership in Australia, New Zealand, Asia, USA, Canada and UK.