Canadian sustainable living venture UppWell partners with Eden Reforestation to fight climate change

As a part of this collaboration, Eden Reforestation will plant a tree with every purchase of UppWell’s eco-friendly products.

Online PR News – 11-March-2020 – Toronto, 10 March – This strategic partnership combines UppWell’s goal to promote an eco-friendly lifestyle, with Eden Reforestation’s global forest restoration initiatives

UppWell today announced a new partnership with Eden Reforestation Projects, a non-profit organization based out of California that works for environmental restoration through the employment of local villagers. As a part of this collaboration, Eden Reforestation will plant a tree with every purchase of UppWell’s eco-friendly products.

“While it may start with a reusable or sustainable product purchase, together with Eden Reforestation, the partnership is able to do more than simply plant trees with every purchase. Reforestation leads to building entire forests, providing food, shade, shelter and ultimately a sustainable economy for impoverished communities. Your dollar goes a long way when you purchase our sustainable products,” says Michelle Kanfer, Founder-CEO at UppWell, talking about the benefits of this partnership.

Eden Reforestation operates on the unique model of providing fair wage employment to impoverished villagers as agents of global forest restoration through their “employ to plant methodology.” UppWell’s contribution to this non-profit organization’s efforts will assist them in operating to their fullest potential and fulfilling their mission.

“As a non-profit organization implementing tree plantation in a cost-effective manner, we are always happy to partner with other like-minded ventures like UppWell who support our initiatives. Our commitment to plant and guard to maturity a tree on behalf of UppWell’s every point of sale makes this partnership vital to our mission of reducing extreme poverty and restoring healthy forests,” says Eva Orahim, Account Manager at Eden Reforestation Projects.

This partnership signals the dawn of a new era for UppWell and unites the two organizations in the pursuit of their common goal of tackling climate change. It aims at creating a positive impact on community development and reforestation through their collective work.

About UppWell: UppWell is an e-commerce venture that sells sustainable products in the online marketplace. It is founded and based in Toronto, Canada. The mission of the brand is to reduce the use of unnecessary plastic from day-to-day life by encouraging people to make small changes in their lifestyle and switch to sustainable and convenient home products.

About Eden Reforestation Projects: Eden Reforestation Projects is a California-based non-profit organization that implements cost-effective environment restoration projects across the globe. Their holistic approach to reforestation and ecological restoration involves hiring impoverished villagers to grow, plant, and guard to maturity native species forest on a large scale. Their unique methodology provides a common and sustainable solution for two major problems - poverty and loss of forest cover.