Spire was honored to participate in the Samsung Top Achiever Retailer (STAR) event held on 22 August, in Jakarta.
Online PR News – 06-March-2020 – Gurugram, Haryana. – Albertus Edy Rianto, Senior Manager, Spire Indonesia, shared his insights on the significance of Omni – channel strategies for mobile phone retailers.
Albertus discussed offline-to-online strategy, where multiple channels merge to help target customers across various channel platforms.
He elaborated that more than 80% of Indonesian mobile phone retail sales in 2020 will still occur at physical outlets. However, 71% of Indonesians browse online for a while prior to shopping at a physical store.
Factors that influence customers include better delivery conditions, storefront apps for better sales and even packaging.
As customers become more tech-savvy and demanding, more consideration will be given to innovative payment processes and browsing more than one channel to make a purchase.
As far as online purchases are concerned, 25% of customers still feel that the inability to touch and try a product in advance is a deterrent while 18% do not want to pay shipping cost.
Retailers still use both platforms to generate sales. For example, Adidas sells offline products through their website. Nonetheless, an Omni-channel strategy has the potential to unlock higher average transaction spend and increased profits from repeat customers.