EDGE Creative wins UK fitness company contract
02/26/2020

Parkway Fitness wanted to revolutionise their digital presence and after being referred to EDGE Creative through a mutual contact.

Online PR News – 26-February-2020 – Sutton Coldfield – Parkway Fitness wanted to revolutionise their digital presence and after being referred to EDGE Creative through a mutual contact, the integrated agency secured the contract after several strategy presentations and their portfolio of previous marketing campaign success.
Parkway Fitness delivers and installs both new and used gym equipment to commercial and domestic markets across the UK and Europe. Their main services include gym installations, gym relocations, gym equipment servicing, hire and leasing, bolt downs, maintenance and supply of used gym equipment.
The business decided to transform their digital presence with EDGE Creative devising an omni-channel approach to streamline campaigns, increase organic traffic and drive new business.
Resolving security issues on the website became an initial priority, and so the business transferred their existing website hosting server to EDGE Creative so that they could take full control. This allowed the agency to ensure their ecommerce website remains secure, which was also aided by essential plugins updates.
This partnership has become the start of a long-term relationship with EDGE Creative getting ‘under the skin’ of the business to review internal processes, sales methods and marketing funnels to build an online presence, target audiences and positive reviews. This is to be achieved through implementing a wider marketing strategy which includes SEO, social media, paid advertisements and content building. The agency has already created offline materials such as a media wall to enhance photoshoots of their gym equipment.

Pete Ebbutt, Owner of Parkway Fitness says:
‘I was first recommended EDGE Creative by the CEO of a finance brokerage we have an ongoing relationship with. The brokerage has been using EDGE Creative for many years, with the agency becoming an extension of their management team.
We needed a full-service agency to help solve both marketing and internal issues. EDGE Creative are supporting us in doing just that. They understand our brand, business and core values and offer a high level of service.’