New Clothing Brand Hosts Launch “Shop Party” at the “SKUT House” in North Miami
01/16/2020

A new clothing line, SKUT, is hosting a launch party pop-up shop at their headquarters in North Miami. The event will take place Saturday, January 18th.

Online PR News – 16-January-2020 – Miami, FL – SKUT, a new clothing brand based in North Miami, is hosting a pop-up shop party Saturday, January 18th to celebrate its official launch. Hosted by a local DJ, the SKUT Shop Party will offer free champagne, a TV giveaway, and exclusive access to the brand’s first collection of designs including special, one-of-a-kind pieces.

For one night, SKUT is turning its headquarters into a store and a house party. Drinks will be served as influencers, artists, and other partygoers mingle and shop. Guests are encouraged to bring their bathing suit if they’d like to use the hot tub. The Shop Party is scheduled to start at 9:23 pm.

SKUT’s Instagram account, @skutgram, has gained nearly 3,000 followers within the first two weeks of going live. In that same time frame, 7x NFL Pro Bowler Antonio Brown endorsed the brand at one of his workouts. He was seen on SKUT’s Instagram story telling the camera, “SKUT gang all day,” as he received a gift from the brand. Only days later, singer Jimmy Levy, who was recently featured on the late XXXTENTACION’s #1 album bad vibes forever, similarly endorsed the brand on his Instagram story.

The SKUT emblem was inspired by the symbols of mythological Chinese gods Fu, Lu, and Shou. The founders of SKUT, Jordan Jones, Justin Agustin, and Deshon Tuck, say they used the principals these Chinese figures represented to help them determine what the brand would stand for. “We wanted to start a brand that would encourage collaboration,” says Jones, “we wanted SKUT to be a force that unites people .” Wealth, Prosperity, and Fortune is the combination that SKUT aims to manifest in the lives of its fans and supporters.