Whiskies of the World Announce Merger With The Whisky Extravaganza
01/07/2020

The IWSC Group is excited to announce a merger between Whiskies of the World and The Whiskyy Extravaganza

Online PR News – 07-January-2020 – Surrey, UK – The IWSC Group is excited to announce the next stage in the development of its whisky business in the US market.

With the shared goal of fostering broader and deeper appreciation of the world of whisky and to strengthen the reach and consumer engagement of our two Whisky brands: Whis-kies of the World and The Whisky Extravaganza, we are pleased to announce as of Jan-uary 2020 we will bring these two great brands together. Creating the foremost whisky tour in the country (with events in 15 major cities in 2020) and delivering even more ed-ucational and intense sensory perception opportunities for whisky brands to connect with whisky enthusiasts across the U.S.

The two programs will become one under the Whiskies of the World (WOW) brand and will now be managed and produced by Agency 21 Consulting, the leading culinary events agency and experiential marketing firm in North America.

Over the past two decades, both The Whisky Extravaganza and Whiskies of the World (WOW) have engaged thousands of consumers and have showcased hundreds of brands, offering guests from coast to coast the opportunity to taste superlative whiskies and to meet the outstanding personalities of the whisky world. In combining their teams, into a single powerhouse tour WOW will bring their individual strengths together to create an enhanced experience for both brands and consumers with the leading events in the na-tion.

“This would have not been possible without the incredible support of our whisky aficio-nados and loyal partners year after year,” said Brett Friedman, CEO of Agency 21 Consult-ing. “We’re are excited to formally merge these two iconic brands and establish the prem-iere whisky tour in the country." The event will continue to offer whisky enthusiasts from the novice to the connoisseur the opportunity to explore some of the most prestigious whiskies from around the world, while also growing stronger with more fans and brands at the new-and-improved Whiskies of the World.”

“I’m thrilled to now be working with the team from Whisky Extravaganza so we can add a new level of consumer experience to all of the events and reach a wider audience” - Doug-las Smith, Director of Whiskies of the World.

The new-and-improved Whiskies of the World “WOW” tour’s full schedule and city lineup will be announced in January 2020. Please visit https://whiskiesoftheworld.com to learn more.

ABOUT WHISKIES OF THE WORLD:
As one of the largest whisky tasting events in the US, Whiskies of the World (WOW) gath-ers over 200 of the most fascinating distilled spirits from around the globe, along with their makers and ambassadors, to give its guests an unforgettable tasting experience. Originating in San Francisco, Whiskies of the World features a diverse portfolio of whiskies from around the world including, Scotland, Ireland, the USA, Canada, Japan and Austral-ia. The event platform is to bring educational and intense sensory perception opportuni-ties to whisky enthusiasts across the U.S. The Whisky Extravaganza will be merging with IWSC’s Whiskies of the World to create the foremost Whisky tour in the country, traveling to 15 major cities for 2020. Over the past two decades, both The Whisky Extravaganza and Whiskies of the World have engaged thousands of consumers and have showcased hundreds of brands, offering guests from coast to coast the opportunity to taste superla-tive whiskies and to meet the outstanding personalities of the whisky world. In combining their teams into a single powerhouse tour, WOW will merge their individual strengths to forge an enhanced brand and consumer experience for the premier national whisky festi-vals.

ABOUT AGENCY 21 CONSULTING:
Founded in 2006, Agency 21 Consulting is a dynamic, full-service events and marketing agency, specializing in event management, corporate sales and fulfillment, brand activa-tions and experiences. Headquartered in Miami, with a staff of more than 20 in offices throughout New York, Atlanta, Houston, and Dallas, the company is leading the way in its field, elegantly marrying brand integration, event production and smart marketing strate-gies. Agency 21’s portfolio includes nationally recognized culinary events and festivals across the country ranging from Food Network & Cooking Channel South Beach & New York Wine & Food Festivals and the Atlanta Food & Wine Festival to Cochon555/ Heritage Fire Tour, Nirvana Food & Wine Festival and Whiskies of the World Tour, among others.