Improving patient care through healthcare app development
12/24/2019

mHealth market insights with notable technical innovations and the most in-demand categories to focus on as well as the process behind creating a healthcare app

Online PR News – 24-December-2019 – Monday, 23th December, 2019 – Introduction

There are about 70% of people worldwide are unique mobile users, who spend £78 billion on mobile apps per year, and “Health & Fitness” is one of the top 10 most in-demand categories.

The mHealth market was valued at approximately £1.9 billion in 2017, and this number is predicted to exceed £8.5 billion by the year 2025. In general, the role of mobile health solutions in people’s lives is growing, as patients are offered closer communication with physicians and a facilitated method to monitor their health status.

Technological advancements in the mHealth app development industry create both tremendous opportunities and significant challenges. For example, it is becoming increasingly difficult to build a comprehensive solution that retains users. According to a Research2guidance survey, the majority of mHealth apps are downloaded fewer than five thousand times. To compare, popular games are downloaded more than eight billion times through the iOS App Store alone.

1 What are the reasons for the increasing usage of mobile apps in health care?

Personalisation
The mHealth approach is focused on a person’s willingness. It is meant to encourage patients to achieve better outcomes and provide real-time communication with an attending doctor. User’s health status data, shared through the app, allows a physician to explore each case more deeply and provide better treatment.

Complex Integration
Mobile applications facilitate the recording, storage and processing of patients’ health indicators, as well as provide advanced analytical tools while reducing paperwork by up to 60%. Users can record necessary health measurements by exporting some indicators from wearable devices and keying them into the app. Then, doctors receive this information in comprehensive statistical and analytical reports. As a result, treatment has a predictive and preventive character, contributing to informed decision making.

Patient Independence
Most people want to reduce hospital stays because of the accompanying mental discomfort and stress. Patients can reduce the time spent in a hospital by up to 59%, as mobile applications make it possible for doctors to monitor patients’ health status remotely. Users can track some health indicators and pass this data to their doctor.

2 Where is the best place to build an mHealth start-up?

As thousands of new mHealth apps are released daily, it’s crucial to have a full understanding of industry competition. We are going to reveal the most lucrative regions to build the solution in order to attract investments.

Record holders for the number of products in the mHealth field are the United States (including 706 companies), the United Kingdom (25 companies) and Canada (24 companies). The list may be also expanded to include European countries as such as Germany and France.

The USA is leading the way due to its large population size and having the highest GDP rate.

One more growing market segment is the Asia Pacific region, as a direct result of active government initiatives like the Digital India programme, which empowers people to introduce IT-services in their routine. India and China are high potential markets due to significant R&D investments.

3 The mHealth market structure

The market is booming and attracting more and more participants each year. There are 58000 mHealth app publishers globally, offering over 318000 health apps. The global mHealth market is segmented into six categories, based on the services provided:

Wellness Service Market
Apps in this category enhance awareness of the patient's current state of health, including Diet and Nutrition, Lifestyle and Stress and Exercise and Fitness solutions. Demand is mainly concentrated within the USA and Europe, as their population is more concerned with health and self-wellness.

Prevention Services Market
These apps are designed to prescribe preventive measures for various kinds of diseases and are used by doctors. Examples include Patient Management and Monitoring Systems, Electronic Preventive Services Selector (ePSS) and medical calculators.

Treatment Services Market
These solutions are also intended for doctors to control a patient’s treatment process, e.g. Evidence-based Software Apps, Care Coordination Apps.

Diagnosis Service Market
Apps created to draw associations between symptoms and disease using AI-powered algorithms (Medical Diagnosis Apps).

Monitoring Services Market
Apps to track health conditions at all treatment stages, such as Patient Monitoring and Chronic Disease Management Solutions, Personal Digital Assistants (PDAs).

Healthcare Systems Strengthening Solutions Market
This type of solution connects healthcare facilities in matters of managing patient’s data, e.g. electronic medical record (EMR) Systems (OpenMRS).

4 Takeaway

If you are at the beginning stages of mobile app development for healthcare and don’t know where or how to start, our basic research should put you on the right track. By choosing the right app category, getting to know your potential customers, exploiting a proven technology stack and following the latest tech trends, you’ll be able to build a successful mHealth app from scratch.

The bold prediction of Anuitex is that the mHealth app development industry is approaching a powerful breakthrough with the assistance of innovative technologies. Dig into the more detailed information in our series of articles - https://anuitex.com/blog/category/healthcare-and-sport. We hope the above information was useful for you. If you want to discuss any details of mHealth app development, feel free to contact us.