Symphony Solutions and Ladbrokes Coral Plc view new UI and heuristic modern design as key to capturing and retaining new users.
Online PR News – 27-November-2019 – Amsterdam – Symphony Solutions, a technical provider for tier-1 iGaming and Betting clients, announces today the successful delivery of the newest iGaming and Betting platform to Ladbrokes Coral Group (GVC Holdings), the UK-based top-tier iGaming and Betting giant. The Ladbrokes platform, like its sibling from Coral, is a fully-fledged front-end platform with a responsive UI across desktop, tablet, mobile, and Native i-OS and Android to engage and retain users.
The Ladbrokes platform has optimizations and improvements such as increased speed and resilience, scalable microservice technology, a new heuristic design with a fresh and engaging look, and simplified navigation and transaction journeys.
This latest launch took 9 intensive months of continuous work from Symphony Solutions and the Ladbrokes Client to build, integrate, and deliver.
Sportsbooks users are sophisticated punters, regularly betting on multiple brands in one of the most tightly regulated online betting markets in the world. The revenue of the online gambling industry is projected to pass $125 Billion in the next 5 years (Statista), which puts every competitor on alert to increase market penetration.
Ladbrokes, based in the UK, is one of the oldest, largest and most prestigious British Betting and Gambling organizations. In November 2016, Ladbrokes merged with its rival, Gala Coral Group, and changed its name to Ladbrokes Coral Plc. In March 2019, they were acquired by GVC Holdings for £4 billion, putting GVC and its wide portfolio of leading brands into a stronger market position.
Symphony Solutions provides custom software development for their 35 worldwide clients in Europe and North America.
The Agile practices at Symphony Solutions shortens release time and provides flexibility and increased revenue share for the client. This is an integral part of the success with this client and others.
Symphony Solutions is a Cloud and Agile Transformation company, headquartered in the Netherlands, with delivery centers in Ukraine, Poland, Macedonia, and The Netherlands. The newest office in Boston, MA, U.S.A., will serve current and potential clients.