360DigiTMG Launches Digital Marketing Courses in Malaysia with life-time e-Learning Video access.
Online PR News – 22-November-2019 – KL, Malaysia – The world is getting digitized, so are people reaping the benefits from it. The Internet has become a hub for various business activities and digital marketing plays a major role in boosting them. It is the process of creating brand awareness using the Internet. The mediums of digital marketing include search engine optimization (SEO), advertising, websites, social media, mobile apps, and email marketing.
Overview of Traditional Marketing and Digital Marketing
Traditional marketing is an ordinary marketing method used to reach semi targeted group of people by means of various promotional methods and offline advertising. We encounter these ads on a daily basis. The tactics are used for advertising via print (newspapers or magazines), broadcast (radio, TV), direct mail (postcards, catalogues), telephone (SMS marketing, telemarketing) and outdoor (fliers, billboards). Traditional marketing undergoes higher costs in investment that may or may not get desired results. Executed traditional marketing methods can never be updated.
In digital marketing, everything is done in a digital way by using internet. The target audience can be reached and converted into customers or clients easily since there are millions of people on the internet looking for goods and services. For instance, social media platforms like Facebook are used in targeting the audience. It is clear that digital marketing is the best method used to promote or create an ad. Digital Marketing is also a form of inbound marketing that means customers directly reach out to sellers. Because an online ad has the capability of spreading awareness and attracting their target audience. This shows that there is no doubt that digital marketing is a better alternative than traditional marketing.
How Digital Marketing functions
There are many elements of digital marketing that needs to be recognized in order to run business firmly. These elements are:
First and foremost, there is a need for a website where the campaigns would be set up. Because this is the place where our target audience gets recognition of our products or brands. Also, this is where our audience will become our customers. Website marketing has to be performed in a way to attract customers to the website.
Search Engine Optimization (SEO)
SEO is the process of optimizing a website to be ranked in the top position on a search engine result page. SEO has various methods for optimizing a website such as including top keywords in your content. It definitely helps in bringing the required customer to your website. On-page and off-page SEO is done to increase the ranking of a website. On-page SEO refers to the optimization of a particular webpage by proper setting of keywords in the title tags, meta tags, image attribute tags, and so on. Off-page SEO is performed by promotion methods. Creating backlinks with a high ranked website is one such method.
Social media marketing (SMM)
The business has become much simple as most of the businesses can promote its products in social media platforms to drive huge traffic to their websites.
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