LoyaltyXpert's loyalty program revitalizes the cement manufacturing sector with a customercentric focus to help them gain market share in a recessionary economy
Online PR News – 24-October-2019 – Ahmedabad, Gujarat – Ahmedabad, India -- October 2019 -LoyaltyXpert announced the launch of a loyalty program tailored for cement manufacturing industries. It is aimed to help cement manufacturers gain market shares and retain existing customers. Speaking on the occasion the company's VP said, "Our loyalty program for cement manufacturers breaks the mold of the existing approach to marketing and gives fresh actionable insights into retention strategies."
Cement manufacturing, he said, faces a unique challenge. The recessionary trend sees a reduction in real estate projects. Due to this, there is a reduction in demand from builders who are the prime bulk consumers of cement. On the other hand, there is the repair and renovation sector that consumes cement in lower quantities but it is going strong. Cement manufacturers traditionally work through channel distributors and some may adopt direct selling to builders. At the bottom, there are individual buyers purchasing cement for minor repairs or renovations to their property. Cement also goes into the making of cement-based products such as paving blocks and cement concrete hollow blocks that are replacing bricks as well as road building. "Our loyalty program factors in all these variables and tailors it to suit the cement manufacturer's business model."
LoyaltyXpert's loyalty program for cement manufacturers is comprehensive and addresses various perspectives. One is brand perception and how it can be improved. Another is how the manufacturer relates to customers at all levels and changes to policies and practices that bring about concrete improvements. The strategy also looks inward at the manufacturer's internal setup and employee hierarchy as well as an approach to customer treatment. LoyaltyXpert's team carries out surveys and uses inputs to create tactics to retain existing customers and rope in new ones. The program also examines aspects of costs and possible cost reduction by modifying internal policies. The team creates a rewards system for everyone in the chain apart from organizing meets online on social channels and at specific venues to improve interaction and build relationships.
LoyaltyXpert totally revamps the traditional way of doing business in the cement sector. It brings in an enlightened, modern system that emphasizes the customer as being at the center of things. Communication lines come up through social media, direct mails and phone calls, accessibility improves and the whole exercise results in transformation. Customers change their view and so does the cement manufacturer. There is a separate strategy for bulk and regular users, another for the distribution chain and the third one for end-users. All these are part of a grand overall strategy that brings about change, improves sales and assures future growth said the VP.
Cement manufacturers looking to bring about transformations and enhance customer retention may get in touch with LoyaltyXpert