LoyaltyXpert's loyalty solution for tyre manufacturers helps them retain and even improve market segments in OE and aftermarket sales.
Online PR News – 18-October-2019 – Ahmedabad, Gujarat – October 2019 -LoyaltyXpert announced the launch of a loyalty solution for tyre manufacturers. Speaking on the occasion the company's VP said that this solution comes at a time when the automobile industry is in a recessionary phase and tyre manufacturers are feeling the crunch. The solution helps the tyre manufacturers to retain existing customers and maintain volume sales even as they intensify the drive to capture more of the aftermarket share.
Like other auto ancillary industries, tyre manufacturers must follow the twin-track of sales. One is direct OEM supplies to the car, truck, tractor, and two-wheeler manufacturers. The other is to cater to the huge aftermarket demand for replacement tyres. LoyaltyXpert's loyalty solution for tyre manufacturers has twin channels to address issues unique to each channel.
Falling demand from OE buyers is surely a matter of concern. When manufacturers are laying off workers then one can assume that volume purchases will decline and automotive manufacturers may even decide to stop buying. One cannot continue with the routine way of dealing with vehicle manufacturers. This is where LoyaltyXpert's loyalty program kicks in to help tyre manufacturers establish stronger ties. Tyre makers can track their interactions, initiate rewards programs and look deeper into the expectation of automobile manufacturers.
The aftermarket potential is big but competitive. LoyaltyXpert's loyalty solution for tyre manufacturers helps them to bridge gaps with dealers and distributors and even reach out direct to end buyers. Surveys, purchasing pattern analysis, rewards, interactions, and brand enhancements are but a few of the various activities covered by the loyalty program. Connect and build relationships is a tactic emphasized in the loyalty program for the retail market. Right from employees to distributors, dealers and retail sellers as well as end-users, everyone is covered and linked together. For example, tyre manufacturers may offer free tyre health checkup programs in collaboration with dealers and distributors. The program revz up efforts on the part of dealers to push the company's products even if they handle other brands because the loyalty program has rewards and incentives linked to performance. Improving relationships and brand image through greater attention to services is another aspect. LoyaltyXpert concurrently launches various programs to generate results quickly and efficiently.
LoyaltyXpert analyzes a tyre manufacturer's current situation, find out gaps and creates a custom program for loyalty enhancement. This program can be handled by the tyre manufacturer or it can be done by LoyaltyXpert's team. The result is a boost in sales to OE and retail segments and better brand visibility as well as an increase in the trust factor. Tyre manufacturers, once they implement the program, find that recession has only a marginal impact on their operations. This is LoyaltyXpert's guarantee, concluded the VP.
Tyre manufacturers wishing to initiate loyalty programs with LoyaltyXpert's help may get in touch with them.