Milestone Asset Management named elite independent

Milestone Asset Management has made this year's Wealth Professional Canada Elite Independents list

Online PR News – 22-September-2019 – Toronto, Ontario – Calgary-based Milestone Asset Management has been named a top independent business advisor in the latest Elite Independents report, released by Wealth Professional Canada. The prestigious list spotlights some of the best independent wealth management practices across Canada.

"As an independent advisor, you can sometimes feel like you're on your own. With no major organization setting objectives, it can be hard to tell if you're on the right path," says the Wealth Professional team. "That's why WPC wanted to take a closer look at some of the best independent practices across Canada to discover how they've achieved success without the resources of a larger organization to fall back on. There's no single recipe for success as an independent practice, but one common theme that came up among all of them is the need to create a better client experience. Many advisors said technology is helping them do this, whether as a communication tool or full-on financial planning software."

Speaking to Wealth Professional about their success, investment advisor and branch manager Steve Booker says, "the two large benefits of being independent are running our business how we want and being able to choose the products we use."

As an independent business, Milestone could relate to what its clients were going through. Booker says the practice spends a lot of time on the financial planning process, something many clients identified as critical. "We created an S-curve formula that's based on a business owner and their lifestyle. It focuses on the different phases of a business, from aspiration and growth through to maturity. The S-curve formula walks the entrepreneur through one or more of these business life cycles, depending on if, at the end, they sell the business and retire or reinvest into another business."

Read the full report in issue 7.05 of Wealth Professional Canada, out now or find out more about Milestone Asset Management HERE:


Wealth Professional is Canada's leading independent publication dedicated to financial planners and advice professionals. A key business resource, Wealth Professional provides news, opinion and in-depth analysis of trends and developments affecting the industry. Wealth Professional also offers a series of industry reports that recognize the achievements of key individuals and businesses such as Young Guns and Women of Influence, as well as providing the latest in business best practice in a continually evolving industry.