The City of Long Beach (CLB) reached out to local design agency We The Creative (WTC) to showcase the city's efforts in three reports:
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WTC was responsible for designing and delivering a print and digital report that summarizes the City of Long Beach Development Services department's efforts to make difference in the community by building a dynamic, safe, and sustainable city that honors its past and embraces the future.
The theme for the report was "A Bright Future", depicting the CLB's vision for their future, as a "remarkable transformation of the city". This was depicted through the use of a neon pastel color palette along with light and airy layouts. Each report cover highlighted a new development projects and were boldly colorized for an alluring, inspirational look. The design also incorporated WTC's philosophy of run, jog, walk. Utilizing information graphics, pull quotes, and factoids create a hierarchy of information for a better experience for all types of readers.
"We The Creative has once again impressed with a bold, forward-looking design concept that pushes the envelope for our annual reports," said Chelsey Finegan. "These reports artfully illustrate the efforts of our department, and commissions and take readers on a visual journey of Building a Better Long Beach - a journey that is progress.
We The Creative (WTC) provides creative marketing services including branding, full-scale advertising campaigns, strategic conceptualization, collateral materials, experiential design, website development and media production. Our agency is the public-sector division of Jovenville, LLC, a leading creative agency specializing in consumer brands, established in 1995. For more information, visit wethecreative.com, contact Nikita Russell at firstname.lastname@example.org or call 877-877-1318.