#BeKind21 Campaign Calls on Participants to Practice Acts of Kindness for 21 Days This September

Online PR News – 04-September-2019 – Washington, DC – Today, The Congress for Global Good joined Lady Gaga's Born This Way Foundation for its second annual 21 Days to Be Kind Challenge to encourage young people, families, and teachers to build habits that foster kindness and promote the strength and wellness of their communities.

Inspired by the idea that habits are formed by repeating an activity for 21 consecutive days, the challenge calls on participants to practice an act of kindness each day from September 1st to September 21st. The challenge, which will culminate on the U.N. International Day of Peace, is an opportunity for schools and colleges to kick off the new school year by establishing kinder habits that will last all year, and for corporate partners, nonprofit partners, and all other participants to head into the fall with a spirit of compassion and action.

Leaders from the Congress for Global Good were at Lady Gaga's concert in Las Vegas when she brought 16 students from eight U.S. schools that were awarded grants to provide teen Mental Health First Aid training. Lady Gaga spoke from the heart about her own mental health challenges, the love she had for these young people and her passion for helping create a world that leads with kindness and acceptance.

The Congress for Global Good will participate in the challenge by encouraging all students nominated to the Congress. Students will be urged to bring the 21 Days to Be Kind Challenge to their schools nonprofit organizations government institutions sports teams and corporations across the country.

Her truth shined through and it was clear at that moment the Congress for Global Good had to do everything possible to support Lady Gaga's mission and help inspire young people everywhere to act on her message.

The Congress for Global Good will participate in the challenge by encouraging all students nominated to the Congress. Students will be urged to bring the 21 Days to Be Kind Challenge to their schools, nonprofit organizations, government institutions, sports teams, and corporations across the country.

"We were overwhelmed by last year's response to our BeKind21 Challenge. This year, we hope to build on the excitement we saw from thousands of people and dozens of partner organizations," said Cynthia Germanotta, co-founder, and president of Born This Way Foundation. "Kindness is a simple yet powerful practice. That's why we're inviting everyone to join us in establishing kinder habits and building a culture of kindness by putting kindness into action each day from September 1st to September 21st - being kind to your body, mind, and community."

A growing body of research has demonstrated the tangible benefits of kindness, for communities and for individuals. According to a survey commissioned by Born This Way Foundation, young people who describe their environments as kind are also more likely to be mentally healthy. Performing acts of kindness has also been shown to boost reported levels of happiness, self-worth, and calmness while decreasing symptoms of depression.

Participants are encouraged to pledge their participation in the 21 Days to Be Kind Challenge at http://www.BornThisWay.Foundation./BeKind21 Participants who take the pledge will receive daily emails starting on Sept 1st with exclusive kindness suggestions, tips, and inspiration from Born This Way Foundation's co-founders and partners, and have a chance to be featured on

About Born This Way Foundation
Led by Lady Gaga and her mother Cynthia Germanotta, Born This Way Foundation was founded in 2012 to support the wellness of young people and empower them to create a kinder and braver world. To achieve these goals, Born This Way Foundation leverages evidence-based research and authentic partnerships in order to provide young people with kinder communities, improved mental health resources, and more positive environments - online and offline. To learn more, visit

About the Congress for Global Good
The Congress is an honors-only program for high school students who want to combine their passion to help the planet with STEM interests - science, technology, engineering or mathematics. The purpose of this event is to honor, inspire, motivate and direct the top students in our country to their dream and - after the Congress - to provide a path, plan, and resources to help them reach their goal.

At the Congress, high school students from all 50 states are mentored by some of the greatest innovative minds in science, technology today, as well as have the opportunity to learn from social entrepreneurs, advocacy experts, and meet teens like them who want to make the world a better place through science and technology. The experience at the Congress helps Delegates imagine a future for themselves that is ten times bigger than they imagined when they arrived at the Congress.