Sunseed Refreshes Flagship Vita Prima Pet Food Line with New Graphics, Improved Recipes
08/26/2019

Pet care brand Sunseed freshens up its flagship Vita Prima diet line with all-new graphics, improved formulations, and a change in packaging style.

Online PR News – 26-August-2019 – Weston, OH – Small animal and bird care brand Sunseed is freshening up its flagship Vita Prima diet line with all-new graphics, improved formulations, and a change in packaging style.

The updated Vita Prima recipes offer nutrition closer to what pets would enjoy in nature, with 19 species-specific formulations made entirely without artificial colors, flavors, or preservatives. New formulas also feature Sunseed's exclusive 'Ancient Grains' pellets made with a blend of 7 ancient grains, which offer a high quality source of plant-based protein and are naturally rich in vitamins and nutrients.

"It gives us great pleasure to announce the launch of our new and improved Vita Prima diets," says Tim Norsen, Director of Pet Specialty Sales for Vitakraft Sun Seed, Inc. "Vita Prima is our flagship line of bird and small animal diets, and we're happy to showcase some exciting new advancements."

Updates to retail packages include switching to a square-bottom bag style that helps with visual merchandising. New graphics showcase photos of real animals, fresh ingredients, larger text, and easy to read icons, with a soft matte finish to further improve on-shelf appearance and reduce glare for better readability at the shelf.

The new Vita Prima packages will start shipping on September 30th. Due to the amount of changes, most products will have new UPCs and item numbers. Retailers are encouraged to contact their local Sunseed representative with any questions.

Key Information:
• New packaging & improved formulas for Sunseed Vita Prima small animal and bird diets
• All Vita Prima diets now free from artificial colors, flavors, and preservatives
• Updated formulas will include Sunseed's exclusive Ancient Grain pellet
• Retail packages changing to square-bottom style bags
• Products will begin shipping September 30, 2019