Phoenix Familys Celebrate World Breastfeeding Week
07/25/2019

On August 4th, 2019 families around the Greater Phoenix, AZ valley will come together to help celebrate World Breastfeeding Week with the Big Latch On event.

Online PR News – 25-July-2019 – Phoenix, AZ – On the 1 - 7th of August every year, to raise awareness of the benefits of breastfeeding and the need for global support, the World Alliance for Breastfeeding Action organises World Breastfeeding Week. World Breastfeeding Week, August 1-7, is celebrated in 120 countries and marks the signing of the WHO/UNICEF document Innocenti Declaration, which lists the benefits of breastfeeding, plus global and governmental goals.

To mark this occasion on Sunday, August 4th thousands of breastfeeding people and their babies/children across the world will gather in their own communities to take part in the Global Big Latch On, a synchronized breastfeeding event in multiple locations. Our local Big Latch On will take place in the Sonntag Pavilion at St. Joseph's Hospital, Phoenix, AZ from 9:30am-11:30am with the official latch on count occurring at 10:30am. It is being sponsored by local organizations Blossom Birth Center, Willow Wish, Babymoon Inn, Willow Midwife Center, and The Milk Spot.

The first Big Latch On took place in Aotearoa New Zealand in 2005, it was introduced to Portland, Oregon in 2010 by Small Beginnings Group LLC and has now taken off globally.

This year our goal is to break the current Global Big Latch On record of almost 21,500 children breastfeeding at 778 locations, across 28 countries.

Our long-term vision is that one day a Global Big Latch On event will be held within walking distance of every family in the world.

The Global Big Latch On is informed by the principles of community development, providing the opportunity for breastfeeding women to get together in their local communities, host their own events, and identify opportunities for on-going support.

Breastfeeding contributes to the normal growth and development of babies/children, and babies/children who are not breastfed are at increased risk of infant morbidity and mortality, adult obesity, diabetes, cardiovascular disease, osteoporosis, and premenopausal breast cancer and ovarian cancer (both mom and baby). The World Health Organization recommends breastfeeding exclusively for the first six months of a baby's life to optimize these benefits, continuing to breastfeed for 2 years and as long thereafter as is mutually desired by a woman and her child.