Essential Alternatives, makers of Shoe Defenders™ Announces Market Campaign and New Products

Essential Alternatives, Inc., makers of Shoe Defenders since 2016, has partnered with iHeartRadio to market exciting new products available this summer!

Online PR News – 18-June-2019 – Boulder, CO – About Shoe Defenders™
Shoe Defenders are items that can be placed in your shoes after use. They absorb moisture and sweat and release antifungal and antimicrobial essential oils to leave your shoes smelling great! Shoe Defenders are handmade in the US using sustainable US materials. They absorb 22 grams of water overnight and are all natural.

New Products
Shoe Defenders has created a marketing campaign alongside iHeartRadio to promote exciting new products that will be available this summer. They are very excited to announce an X-Large size. This will use the same effective, patented technology as their original size, however, it will work for more stubborn and larger shoes. They suggest this larger size for men's shoes size 11+ and shoes with thicker soles such hiking boots.

Shoe Defenders has also come out with a new shape they call their Footpad Shape. They are designed specifically for shoes that are worn without socks (perfect for these summer months). Feet have over 250,000 sweat glands, and most of them are concentrated in the balls of your feet. This shape specifically targets that area to eliminate the odor at its source!

All these new sizes and shapes come in fun new patterns! Check them out and get yours at