Leveraging the largest real-time propriety database, the retail start-up releases its Brand Compliance Solution to Prevent Violations of MAP Policies
Online PR News – 12-June-2019 – New York – Retail analytics and pricing intelligence leader, Intelligence Node, announces the release of its MAP Monitoring solution that helps brands selling online track and prevent violations of their Minimum Advertised Price (MAP) policies. As a result of market demand in the United States, clients of Intelligence Node's existing 360°Pricing™ have adopted the MAP solution to monitor pricing violations, identify unauthorized sellers in the market, prevent sale of counterfeit products and secure profit margins. MAP monitoring is made easier with Intelligence Node's database, providing real-time market insights from its robust user database and ensuring resellers are adhering to the proper brand pricing.
With Intelligence Node's MAP Monitoring solution, a part of its Brand Intelligence Suite, brands can track products instantly leveraging the world's largest, proprietary retail database. Unlike most scanning algorithms, which refresh just once or twice per day, Intelligence Node's AI tracks products in real-time, round-the-clock, ensuring that these products are being monitored during business operating hours across the globe. If a MAP violation or excessive discounting by any reseller, authorized or unauthorized, is observed, brands will receive a report indicating who the offending reseller is, along with insight into their violation as well as relevant pricing data, allowing brands to take action as it's happening.
"There is a serious need for brands to monitor resellers as reputations and profits are at risk due to excessive discounting," said Yasen Dimitrov, chief operating officer, Intelligence Node. "When competing resellers price below the allowed MAP, dynamic pricing algorithms, used commonly by leading online retailers, perpetuate the effect resulting in a drop in prices across the board and make it more difficult to identify intra-day violations and counterfeit goods. Top marketplaces in the U.S. have acknowledged the headache posed by this and have predicted serious consequences if left unresolved. Our solution helps tackle these challenges to ensure brand reputation and profitability are upheld to the highest standards."
Utilizing Intelligence Node's Map Monitoring solution, brands and manufacturers can leverage:
Uniform standards for a better brand image: Gain market visibility with easy, accurate MAP monitoring. Users can monitor resellers' online pricing to ensure the margins and brand image stay intact.
Timely alerts: Receive triggered alerts to promptly pinpoint which resellers are violating MAP pricing policies along with customized violation reports. In real time, customers have access to activity data on current retail promotions, competitive positioning, and suggestions for smart pricing and stock movement.
Efficient price monitoring: Search for similar and exact product matches faster to identify counterfeit products sold under the brand name.
A leading footwear brand whose products are sold on more than 700 multi-brand retailers, and through many unauthorized sellers online, uses Intelligence Node's MAP monitoring solution to track down pricing violations across the globe for real-time margin protection and brand safety. The client has been able to crack down on nearly 150 unauthorized sellers for pricing violations in just two months.
With this release, Intelligence Node intends to address the wide-spread problems of over-discounting and counterfeit goods faced by brands worldwide and help them take control in the fight against predatory retail practices.
About Intelligence Node
Founded in 2012, Intelligence Node is a hyper-growth retail analytics company that caters to retail clients globally. Its products help brands and retailers optimize their pricing and merchandising operations using real-time data to deliver actionable insights. Currently serving more than 150 retailers and brands worldwide, Intelligence Node partners with category leaders like Tesco, Mobly, TATA, Landmark, Li&Fung, and Jockey. Its AI-driven insights are powered by the world's largest global retail product index, unmatched in accuracy, mapping 1 billion+ unique products across 130,000+ brands for more than 1400+ categories every day. For more information, please visit www.intelligencenode.com, and on Twitter @bigdataNODE.