Planet Fitness Now Open In Lapeer

New location offers low prices, brand-name equipment, free fitness training and more.

Online PR News – 14-May-2019 – Lapeer, MI – Planet Fitness, one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S. and home of the Judgement Free Zone®, is now open in Lapeer at 1935 W. Genesee St. Special membership offerings are available for a limited time.

Through May 14, new members can join for just $1 down and then only $10 a month for a Classic membership. The PF Black Card® membership will also be available for this limited time at the Exclusive Founder's rate: $1 down and then just $19.99 a month for the life of the membership. The standard PF Black Card® membership is $21.99 a month. Additional PF Black Card® amenities include the ability to bring a guest every day at no additional charge, access to all 1,800+ Planet Fitness locations in all 50 states, as well as access to massage beds and chairs, and tanning, and other benefits.*

"We are excited to share the friendly, non-intimidating and affordable Planet Fitness Judgement Free fitness experience with the Lapeer community," said Adam Willaeys, CEO of Impact Fitness. "Not only are we looking forward to being a fitness partner, but also being involved in the community in other positive ways."

The new Lapeer Planet Fitness is over 17,000 sq. feet and offers state-of-the art cardio machines and strength equipment, 30-Minute Express Circuit, fully equipped locker rooms with day lockers and showers, numerous flat-screen televisions, two HydroMassage beds*, two hydro lounges, two massage chairs*, two stand-up and two lay-down tanning beds, a Total Body Enhancement booth*, and more. It is open and staffed 24 hours a day, seven days a week.

As part of the Planet Fitness nationwide Teen Summer Challenge initiative, high school teenagers ages 15 - 18** are invited to work out for free at the new Lapeer location from May 15 through September 1. Free fitness classes specifically for teenagers will also be available Monday through Friday via certified fitness trainers. All teens who sign up are automatically entered into Planet Fitness' Scholarship Sweepstakes. Sign-up is in person at the club. Teens under 18 must be accompanied by a parent or guardian at sign-up.

Planet Fitness prides itself on providing a high-quality experience at an exceptional value and being home of the Judgement Free Zone®, where members experience a hassle-free, non-intimidating environment. Membership includes a variety of other benefits, including free small group fitness instruction by a certified trainer through the pe@pf® program. In addition, as a member appreciation gesture, Planet Fitness provides free pizza on the first Monday of every month, and free bagels on the second Tuesday of every month while supplies last, as a reminder that it's okay to treat yourself.

Planet Fitness also provides members with an opportunity to connect and support each other with "Planet of Triumphs," an online community that celebrates all accomplishments and inspirational stories of Planet Fitness members. The Planet of Triumphs online platform allows members to recognize their triumphs (big or small), share their stories and encourage others, reinforcing the Company's belief that "everyone belongs." Check out real Planet Fitness member stories and accomplishments at

Additionally, Planet Fitness has extended its judgement free philosophy outside of its gyms and into communities that need it most with its national philanthropic initiative, "The Judgement Free Generation™." Together with Boys & Girls Clubs of America (BGCA), the nation's leading youth development organization supporting millions of kids and teens during the critical out-of-school time, Planet Fitness aims to empower a generation of teens to grow up contributing to a more judgement free planet — a place where everyone feels accepted and like they belong.

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*PF Black Card® amenities may vary by location.

**Teenagers ages 15 - 18 can visit any Planet Fitness location in the United States. Teens must work out at the location they sign up at and are not permitted to use other locations. Online signups are not available. Teens under 18 must bring a parent or guardian to sign up. Once the parent or guardian waiver is signed for teens under 18, teens can work out alone. Students who are already 18 do not need a parent or guardian to be present during the sign-up process.


About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of March 31, 2019, Planet Fitness had more than 13.6 million members and 1,800+ stores in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama and Mexico. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent business men and women.

About Impact Fitness
Based in Brighton, Michigan, Impact Fitness owns and operates 28 Planet Fitness locations and growing in Michigan, Indiana and Canada. With a mission to "Impact Someone Today," Impact Fitness exists to serve, inspire, support and change lives, all revolving around its focus on impacting lives.