Careington and Midwest Dental Introduce a New Membership Program - the Essential Smile Plan

Careington and Midwest Dental are excited to announce the launch of the Essential Smile Plan, Midwest Dental's new in-house dental discount plan.

Online PR News – 28-April-2019 – Frisco, Texas – Careington International Corporation and Midwest Dental are excited to announce the successful launch of Midwest Dental's new in-house dental discount plan, Essential Smile Plan. This new program was developed in partnership with Careington and its Loyalty Markets division, Launch Loyalty.

Midwest Dental, a Dental Service Organization with over 220 dental offices in 17 states, previously offered an in-house discount program before introducing the new Essential Smile Plan. Both of these programs were built with the common goal of helping Midwest Dental's many cash-paying patients to more easily afford their dental treatment. Patient loyalty programs are no secret today, as most of the country's largest DSOs now have their own programs. In early 2018, Midwest Dental made the decision to revamp their previous program and create a more competitive plan with additional savings and more value-enhancing products. That's when Midwest Dental sought the help of Careington, an industry leader in discount health care programs and a niche Third Party Administrator offering specialized administrative services. Careington successfully helped Midwest Dental design, develop and implement a custom discount dental plan to replace their existing in-house program.

"Since the rollout of the new Essential Smile Plan, we've seen a huge response from our uninsured patient base," said Chad Hendricks, Director of Payer Strategy at Midwest Dental. "Patients are seeing the value in the program and the discount plans have allowed them the financial freedom to complete the necessary treatments. Our previous program had been in place for more than two years, and we've already doubled the number of plans accepted in just a few months. Careington made it easy and is a great partner."

Careington and its Launch Loyalty division have extensive experience helping create, refresh and manage in-house discount programs for dental offices, but it was their hands-on training, product aggregation capabilities and industry expertise that would bring success to Midwest Dental's new plan. The new Launch Loyalty Essential Smile Plan program has been a tremendous success for Midwest Dental and its dental practices.

"There are a few components that can make or break an in-house plan - the plan itself, initial and ongoing training and dental office staff buy-in," said Lauren Kelly, Director of Strategic Markets at Careington. "In partnership with Midwest Dental, I believe our organizations have truly excelled in hitting all three nails on the head. Everything from meeting and training Midwest Dental's 220+ dental practices in person to the elements of the plan that make it so exciting for the staff and their patients have attributed to this plan's success."

About Careington
Since 1979, Careington International Corporation has provided affordable, money-saving solutions to individual consumers and their families in the U.S. Careington is a nationally licensed discount plan organization and both HIPAA and PCI compliant. Dedicated to improving access to affordable care, Careington's non-insurance discount plans deliver savings to under-insured or uninsured individuals. Careington provides more than 15 million members nationwide with access to its networks, products and services. Careington's loyalty market division, under the brand Launch Loyalty, is dedicated to providing turn-key administrative solutions for dental offices and DSOs across the country. For further information on our products and services, on-site administration and custom marketing solutions, visit or

About Midwest Dental
Midwest Dental was founded in 1968 as a single dental practice in rural Mondovi, Wisconsin. Today, the company supports great local dentists in 225 dental practices across 17 states. Each Midwest Dental supported practice strives to be a contributing member of its local community. Employees are dedicated professionals working together toward one goal - providing exceptional dentistry to patients. Dentists and their teams focus on patient care, while support staff provides each practice with the services they need to perform at their best. The company operates four regional brands including Midwest Dental, Mountain Dental, Merit Dental and Mondovi Dental. Visit to learn more.