Fruugo and Lengow sign a partnership, webinar Thursday 18th April

Lengow just signed a brand new partnership with Fruugo, a global marketplace available to shoppers in 32 countries, 17 languages and 22 currencies.

Online PR News – 09-April-2019 – Paris, France – The e-commerce platform Lengow announces the integration of the UK marketplace Fruugo into its offer. Join a webinar to explore the Lengow platform using Fruugo marketplace as an example on Thursday 18th April 2019 - 2.30pm.

Since 2009, Lengow has enabled e-merchants to distribute their products on Europe's largest marketplaces. Expanding its offer and respond to market trends, Lengow is now giving e-merchants the opportunity to develop their business with the marketplace Fruugo.

Fruugo is a rapidly growing global marketplace available to shoppers in 32 countries, 17 languages and 22 currencies. The marketplace offers international shoppers millions of products and thousands of brands from retailers worldwide.

Major industry recognition for Fruugo

Fruugo has enjoyed major industry recognition, listing in the Northern Tech Awards "Top 50 Fastest Growing Tech Businesses", and ranking 29 in The Deloitte UK Technology Fast 50 in 2018.

With easy onboarding through the innovative partnership with Lengow, Fruugo operates on a "no sale, no fee" basis to the retailer, simply charging a commission when a customer buys their products. Traffic generation, language translation, currency conversion, payment processing and international customer service translation is all provided for free.

Fruugo's seamless technology means that the shopper automatically views and purchases all products in their home currency and language, irrespective of the retailer's locale. Fruugo is fully integrated with major international payment methods (Paypal, Visa, Mastercard, Amex, Klarna, etc.), along with a wide selection of "local payment methods" relevant to each shopper's particular country.

Selling on Fruugo is now possible via Lengow

Through this new collaboration between Fruugo and Lengow, merchants can have a stronger influence on the global market.

"We're extremely happy to welcome Fruugo on board, and to assist the marketplace in its extension into the European market", says Frédéric Clement, CMO at Lengow.

"Fruugo has a wide range of feed management and channel partners to help onboard retailers easily to the marketplace. We knew from the onset that partnering with Lengow would be a great move for Fruugo's continental European expansion into France, Spain and Benelux. Fruugo is already helping Lengow's retailers gain significant incremental revenue," Ted Hettich, CSO at Fruugo says.

Ted Hettich adds "with an innovative B2B approach (especially in emerging markets) and easy onboarding, Fruugo is seeing very valuable and growing volumes of shopper transactions for Lengow's retailers. We now want to share the ongoing success of the partnership with all other Lengow retailers as soon as possible."

"Through this new collaboration, our merchants are offered access to new markets and previously untapped revenue streams," says Frédéric Clémént.
With even more countries launching in Fruugo's Global Marketplace in coming months, the company aims to give all shoppers a truly global shopping experience, while at the same time providing retailers, including those on Lengow, access to new markets.

[Webinar] Get to know Lengow's platform and how it integrates with your e-commerce strategy
Thursday 18th April 2019 - 2.30pm
Do you want to see what the Lengow feed management platform looks like? Register here to join their webinar:

Lengow will show you how to use their platform to sell on key marketing channels — using Fruugo marketplace as an example!

● Import your product catalogue
● Set up a feed for a marketplace (category choice, attributes, publication rules, ...)
● Order management
● ...

About Fruugo
Fruugo is a marketplace which simplifies buying products from around the world, with a mission to provide great choice and the freedom to shop safely wherever you are, from wherever you want, through one global marketplace.

Ted Hettich, CSO Fruugo
Twitter: @fruugo - LinkedIn: Fruugo

About Lengow
Lengow is an e-commerce automation solution that meets the challenges of performance, automation and internationalisation of brands and retailers on the Internet.

Frédéric Clément, CMO Lengow
Twitter: @lengow - LinkedIn: Lengow