Christy's Cause Releases "Predator" Public Service Announcement
04/02/2019

Christy's Cause, a non-profit working to eradicate child sex trafficking, announced the release of a new public service announcement (PSA).

Online PR News – 02-April-2019 – Estero, FL – Christy's Cause, a non-profit working to eradicate child sex trafficking through education, public awareness, restoration projects, and justice initiatives, announced the release of a new public service announcement (PSA). The goal of the PSA is to bring awareness to one of the ways sex traffickers target and brainwash victims for the purpose of sexually exploiting them and directs viewers to The National Human Trafficking Hotline and The Florida Department of Children and Families Abuse Hotline to report suspected child sex trafficking.

"Predator" is a 60 second PSA that depicts a real-life scenario of how sex trafficking victims are targeted, manipulated and entrapped. The story, told through the voice of a trafficker, portrays how he targets a victim and the psychological tactics he uses to groom and enslave a victim.

"Our goal is to reveal some of the tactics human traffickers use in hopes to raise awareness to a vulnerable teen population who could fall prey to these criminals," said Christy Ivie, founder of Christy's Cause. "We also hope Predator gives the community insight as to how to spot the grooming process and how they can help report suspicious behavior."

"Traffickers use degrading and dehumanizing tactics to keep victims enslaved. Mental enslavement is a cost-effective, low-risk approach—one that often doesn't attract unwanted attention from law enforcement," said Mellissa Withers, Ph.D., M.H.S, USC institute for Inequities in Global Health. "Traffickers are experts in psychological manipulation, which is why many victims don't seek help—even if the opportunity may arise. By understanding these tactics and how they may affect victims, we can become better prepared to create more effective ways to properly identify victims and assist them in accessing the services that they need to heal."

Christy's Cause partnered with local Hip Hop and Rap artist Adam Jerabek also known as Sanctified Souldier, who wrote the lyrics for the PSA, and actress Eren Sisk. "These music genres go hand in hand with storytelling," said Adam Jerabek. "Our goal is to use our music to communicate a real-life situation and paint a picture most people in our community wouldn't otherwise see."

The PSA video will be available at www.christyscause.com, YouTube and social media networks targeting a younger audience. The PSA was created by Old Sparky Productions. Television airtime was donated by The Higdon Group.

To report information or suspicious activity call The National Human Trafficking Hotline at 1-888-373-7888 or text "info" or "help" to 233733. The toll-free hotline is available to answer calls from anywhere in the country, 24 hours a day, 7 days a week, every day of the year in more than 200 languages.

The Florida Department of Children and Families Abuse Hotline is available to professionally-mandated reporters, as well as the general public, as an additional avenue to report suspected cases of abuse, neglect, abandonment, or exploitation of children or vulnerable adults. Call 1-800-96-ABUSE, TTY 1-800-453-5145, and fax at 1-800-914-0004 or online at http://www.myflfamilies.com/service-programs/abuse-hotline/report-online.

Christy's Cause, Inc. is a 501(c)(3) organization launched in Estero, Florida in 2015 that is working to eradicate child sex trafficking through education, public awareness, restoration projects, and justice initiatives. Christy's Cause collaborates with existing organizations who are providing services to victimized minors locally, nationally, and globally. Christy's Cause works to create awareness through speaking engagements, public service announcements, social media initiatives, training programs, and community events. To effectively understand issues concerning the commercial sexual exploitation of children, Christy's Cause serves on the Human Trafficking Task Force with State Attorney's Office. Christy's Cause believes that as our community becomes more knowledgeable on the issues of sex trafficking we become more powerful in fighting against this epidemic.

For more information about Christy's Cause visit www.ChristysCause.com, email info@christyscause.com or follow Christy's Cause on Facebook or Instagram.