Official London Theatre announces site makeover
11/11/2009

The Official London Theatre, the UK's number one website for London theatre, has added new features to allow the user to keep in touch with all that is happening both on the stage and behind the scenes.

Online PR News – 11-November-2009 – – The Official London Theatre site has recently undergone a makeover and features of the re-vamped site include enhanced navigation, a more powerful search function - with the new ability to search shows by keyword or date - and new sections such as 'The Feature' providing insight into the rehearsal and how shows are produced.

Reflecting the rich diversity of shows in London, the new-look website strengthens the relationship between London theatre and the theatregoing public.

As a recent winner of the Hitwise Top Ten Award for Performing Arts Websites, the Official London Theatre site is recognised for its continuously expanding theatre information and news.

Over the years, the Society of London Theatre has spearheaded measures to improve the theatregoing public's experience of live theatre and the performing arts and to broaden the international reputation of the London stage.

The site has always featured comprehensive London theatre listings widely respected for their accuracy, the latest news from Theatreland, behind the scenes sneak previews and interviews with actors, writers and directors, plus vital information on theatre access and exclusive special offers.

With a bumper crop of critically acclaimed productions currently on show in the capital, theatre is thriving in London. Official London Theatre has made buying tickets for any of these shows simple and straightforward with the site's new interface.

Improved navigation is a another characteristic of the site with the new 'Quick Links' section directing users straight to the most popular areas of the site. The Recently Added Shows feature keeps visitors informed on the new shows opening, while London Shows in Preview provides a tantalising peak at upcoming productions, as well as the opportunity to purchase discounted and advance tickets.

The Celebrate The Play (CelebrateThePlay.co.uk) initiative - a series of incentives, targeted promotions and competitions - offers a variety of rewards for those who sign up to join to receive e-newsletters. Pages on the Official London Theatre site dedicated to the promotion give visitors the chance to be the first to hear about new plays as well as the chance to win theatre tickets.

Users can easily find their way to the ever popular First Nights and Big Interviews sections, but they will also discover the brand-new section The Feature. Updated weekly, The Feature includes articles written by leading industry figures, spotlights on theatre companies and profiles of professionals involved in the productions.

For anyone interested in theatre, the new improved website is essential reading, providing up-to-the-minute theatre news, combined with a better intuitive search function to easily identify specific show information. It's a one-stop shop for theatre information and is sure to be a real showstopper!

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