Change reflects evolving business and expansion into new opportunities
Online PR News – 14-February-2019 – Freehold, New Jersey – Concert Blogger, an online music magazine, announced today the launch of a new corporate brand identity and ownership. The organization will now be known as ENTRTNMNT with ownership by POSH Interactive, a New Jersey corporation. Among other changes will be its logo, domain name (www.entrtnmnt.com) and in addition to Music, the new organization will add content categories for Movie, Theater, Television and Gaming.
"Changing the name, to break away from the 'blogger' stereotype, had been discussed for a few years" said Joe Ryan, Editorial Director. "As we are completing our seventh year in business, it is exciting to start the new year with a fresh brand and we look forward to building upon our successes."
Joe Ryan will remain with the new company as Editorial Director, overseeing all content contributors and ensuring accuracy and compliance of all published content. Mark Sincavage, who was with the company from inception through December 2016, will return as President of Business Development and Advertising Sales. Randy Thomas, previously with Universal Music Group Distribution, joins the team as Vice President of Business Development and Lifestyle Marketing. And Zomona Brown joins as Creative and Marketing Director. All other contributors remain in their same roles.
ENTRTNMNT has immediately begun to recruit talent to fill in the gaps created with the expansion of the new content categories.
ENTRTNMNT, a subsidiary of POSH Interactive, Inc, is a premier entertainment news channel —with focus on Music, Movies/Film, [Broadway] Theater, Television and Gaming— interacts with its growing audience through original content, editorial experiences and social conversations and engagement. For more information, please visit www.entrtnmnt.com.