IBA Organizes Faculty Development Program on SEM Tools
01/05/2019

Prof. Sanjit Kumar Roy, Senior Lecturer (Marketing), University of Western Australia is the program facilitator.

Online PR News – 05-January-2019 – Banglore – Bangalore, January, 2019: Indus Business Academy, is organizing a Faculty Research Development Program on Structural Equation Modelling (SEM) Tools on 12th January, 2019 at the IBA Bangalore campus. Prof. Sanjit Kumar Roy, Senior Lecturer (Marketing), University of Western Australia is the program facilitator.This is the first in the series of Faculty Research Development Programs (FRDPs) that will be presented by IBA in 2019. This FRDP has been designed and developed to provide faculty, management scholars and doctoral fellows of leading management schools, universities, and research institutions with the knowledge and tools to independently investigate complex causal relationships in social and behavioral sciences.This FRDP has a focus on advancing the knowledge on Structural Equation Modelling (SEM) which is one of the most powerful multivariate analysis techniques used to analyse structural relationships. SEM is a collection of statistical techniques that allow examination of a set of relations between one or more independent variables and one or more dependent variables. It aids in testing multiple dependencies and interdependencies between different latent variables. SEM helps researchers working in multi-disciplinary and cross-disciplinary areas to better define the problem and examine results with deeper insights. Analysis of a Moment Structures (AMOS) as a special tool has gained popularity in different fields of research and in practice viz. psychology, healthcare, social sciences, market research and organizational research. This course is designed to offer essential skills in using SEM-AMOS tools for in-depth data analysis.This one day program endeavours to cover the following areas:●    Introduction to structural equation modelling●    Introduction to confirmatory factor analysis●    Working with AMOS●    Cases and scenarios where structural Equation Modelling succeeds●    How SEM results can be used in research scenarios across various fieldsIBA endeavours to continually improve the delivery and content of the FRDPs and similar research workshops, and to make them relevant to the needs of research community.About the Program FacilitatorSanjit Kumar Roy is Senior Lecturer in Marketing at University of Western Australia, Australia. He was awarded UWA's Vice Chancellor's Early Career Investigators Award 2015. He is an Associate Editor at European Journal of Marketing and on the editorial board of Journal of Strategic Marketing. He is Guest Editing a special issue (forthcoming in 2019) on 'Service Research in Emerging Markets' for Journal of Service Theory and Practice. His research expertise include Services Marketing, Impact of Technology on Marketing, and Transformative Service Research. He has published in journals including European Journal of Marketing, Journal of Business Research, Journal of Marketing Management, Technological Forecasting & Social Change, Internet Research, Studies in Higher Education, Journal of Services Marketing, Journal of Service Theory & Practice, Journal of Retailing and Consumer Services, and Computers in Human Behaviour among others. He also co-edited three case books published by Springer (1) Marketing Cases for Emerging Markets; (2) Services Marketing Cases in Emerging Markets - An Asian Perspective; and (3) Strategic Marketing Cases in Emerging Markets. He was Visiting Research Fellow at Middlesex University (2014-15), UK and Visiting Research Scholar at Bentley University, USA (2007-08).About Indus Business Academy, BangaloreIndus Business Academy (IBA), Bangalore is one of the largest integrated B-School having built-up area of approx. 3.0 Lac sq. ft over 8.5 acre campus dedicated only for the Management programme. The campus is equipped with modern facilities aimed to meet global standards in business education.IBA is the first and the only Business School from India to become a member of the Council for Higher Education Accreditation (CHEA, U.S.A.) International Quality Group, formed to bring together high quality institutions involved in the international accreditation and support services of the world.Internationally Accredited by IACBE - IBA Bangalore is the 19th among the 43 B-Schools (Out of 5000+ B-Schools in India) to get an International Accreditation.Awarded as the 'Most Innovative Institute' in India by AIMS (Association of Indian Management Schools). Listed among 100 Fastest growing Private Institutes in Asia by WCRC Survey (Process Advised & Evaluated by KPMG).For any further details, please contact:Dr. Suranjan BhattacharyaMobile: +91 97418 94684E-mail: suranjan.b@iba.ac.inDr. Nandeesh V. HiremathMobile: +91 98868 27705E-mail: nandeesh.vh@iba.ac.inVisit http://iba.ac.in for more information and for registrations.