Shea Properties collaborated with the Jovenville design team to commission an invitation package for their annual holiday party...
Online PR News – 11-December-2018 – Newport Beach – Shea Properties collaborated with the Jovenville design team to commission an invitation package for their annual holiday party, which will also coincide with the company's 60th anniversary celebration.
As part of the planning for this large company party that includes all divisions, Shea Properties commissioned Jovenville to develop an elegant invitation package that includes a subtle nod to their milestone anniversary. Since the 60th is the diamond anniversary, the invitation had a diamond theme. The collateral items for this project included an invitation, envelope, RSVP card and envelope and two drink tickets.
Jovenville's designers used a winter-inspired color palette to encompass both the pure white light associated with the gem as well as abstract shapes and lines that evoke both a diamond and a Christmas tree. Both envelopes feature a hidden diamond inside the interior flap to continue the theme. The typography is sophisticated and clean to maintain an elegant and glamorous consistency.
"Jovenville always comes through in the clutch. Despite our tight deadlines, they manage to pull together an amazing breadth of creative options (usually a dozen or so), that allow us to pick and choose various elements to narrow our final picks to two to three solid choices," said Marcelo Sandoval, Shea Properties' marketing director. "From there, we get the best final product we could imagine. We look forward to working with Jovenville and seeing the creativity they put forth."