SGS hails its first Brand Protection Summit a success in industry-wide drive to tackle rising levels of counterfeiting and diversion of goods.
Online PR News – 28-November-2018 – Geneva, Switzerland – The first Brand Protection Summit hosted by SGS, the world's leading inspection, verification, testing and certification company, took place in Paris on October 4, 2018.
This one-day event, attended by delegates from a broad range of industries, including luxury handbags, clothing, cosmetics, perfumes, smart phones, packaging, medical and electrical goods, was organized in response to rising levels of counterfeiting and diversion of goods.
With industry information from guest speakers, technical demonstrations and one-on-one networking opportunities, the summit helped industry professionals learn how to create a plan to combat piracy, secure brand reputation and integrity, tackle revenue loss and ensure consumer confidence.
"We were delighted with the success of our first Brand Protection Summit which provided an opportunity to showcase our work in this space," said Franck Pandiani. "We were able to demonstrate the range of solutions SGS can offer to help brands secure their supply chain and decrease counterfeiting and diversion."
Guest and key-note speaker, Piotr Stryszowski, senior economist at the Public Governance Directorate of the Organization for Economic Co-operation and Development (OECD), shared OECD research on the economic impact of counterfeiting and piracy, and its effects on jobs, industry, economy and public health. Other speakers included Kymberli Stewart, SGS, Global Sales Manager Brand Protection Services.
SGS Brand Protection Services
SGS's brand protection team offers services to ensure peace of mind throughout the production process, helping organizations maintain product quality, reduce the risk of goods being distributed to unauthorized suppliers and strengthen consumer trust. SGS helps oversee complex supply chains where increased opportunities for the infiltration of unauthorized items could be created. It provides an eco-system of solutions that utilizes the latest technology to give users access to real-time data on their products.
Its services combat:
ï‚§ Diversion - using the most current technology to identify inefficiencies and potential weak points in the supply chain helps to identify suppliers utilizing unauthorized distribution channels
ï‚§ Unauthorized e-commerce - identifying unauthorized retailers and places where genuine goods can be replaced with counterfeit products
ï‚§ Delayed transport - monitoring the transportation of products in real-time, accessed via visual dashboards, to help reduce delays in delivery
ï‚§ Production of counterfeits - closely supervised monitoring of suppliers to prevent production of counterfeits
ï‚§ Lack of traceability - using tracking technology, affixed to or embedded into individual products at the manufacturing stage allows every item to be tracked along the supply chain, giving complete visibility and offering insights to allow for quick, data-driven decisions
Pre-register your interest in joining the SGS brand protection summit in 2019. [www.sgs.com/en/news/2018/11/sgs-hails-its-first-brand-protection-summit-in-paris-a-success/event-registration]
Learn more about SGS Brand Protection Services [www.sgs.com/en/consumer-goods-retail/brand-protection]
For further information contact:
Global Marketing Manager
Tel: +33 4 42 61 64 46
SGS is the world's leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 95,000 employees, SGS operates a network of over 2,400 offices and laboratories around the world.