Anvil Media, Inc. Authors Social Media Marketing White Paper
11/11/2009

Anvil Media, Inc., a search engine marketing (SEM) and social media marketing (SMM) services agency, announced today their new white paper, “The Marketer’s Guide to Getting Started with Social Media Marketing.”

Online PR News – 11-November-2009 – – Anvil Media, Inc., a search engine marketing (SEM) and social media marketing (SMM) services agency, announced today the release of their new white paper, “The Marketer’s Guide to Getting Started with Social Media Marketing.” This white paper follows up the recent success of their award-winning work in social media marketing.

This free social media marketing white paper outlines the fundamentals of social media marketing, including the definition and size of social media, platform facts and benefits. In addition, the social media white paper outlines strategies for tying social media into business and marketing strategies, such as search engine optimization (SEO), and how to use Anvil’s MCE2 process to help marketers get started. This should serve as a resource on how to effectively begin marketing businesses through social media. Recommendations include ways to utilize social media platforms for brand awareness, lead generation, sales, customer engagement, and consumer insight.

“It’s no longer a question whether or not to get involved in social media, it’s about doing it right,” stated Kent Lewis, President of Anvil Media. “Clients are looking to us for help getting the most out of social media, so we developed the social media white paper to share some of our insights.”

The social media white paper comes on the heels of recent success Anvil clients have had with social media. In May, Anvil’s work with Provenance Hotels earned a SoMe Award and non-profit FORGE a $3,000 grant to further their work. Then in July, Oregon State University’s new social media web site, Powered By Orange, was referenced by Mashable as a unique way to reach alumni. Grand America Hotels has also been nominated for a recent award.

“We have truly enjoyed partnering with our clients to come up with some creative ways to utilize social media,” stated Hallie Janssen, Vice President of Anvil Media. “Our clients expect us to stay on top of the latest social media marketing strategies, tactics and tools and we don’t like to disappoint.”

About Anvil Media
Headquartered in Portland, Oregon, Anvil Media, Inc. is a search engine marketing (SEM) consulting agency specializing in search engine optimization (SEO), pay-per-click (PPC) management, social media marketing (SMM), SEM PR and online reputation management (ORM) auditing and ongoing services. Anvil helps enterprise companies generate a return-on-investment (ROI) on their online marketing programs by auditing existing agencies, programs or managing SEM efforts. Anvil’s client list includes Dr. Martens, gDiapers, GolfNow, Tea Collection, Lucy, Trend Micro, Moonstruck Chocolate, Lion Brand Yarn, Planar Systems, Oregon State University, Grand America Hotels, Provenance Hotels, and Yesmail.