New York search engine optimization expert notes that using organic white hat SEO is the only way to ensure a successful relationship with leading search engines.
Online PR News – 10-November-2009 – New York, New York – “When it comes to search engine optimization, website developers must walk a fine line,” says Peter Crisafi, Vice President of dzine it, Inc., a leading New York website development and search engine optimization SEO firm with serving clients throughout the United States. “Although a search engine’s purpose is to guide users to what it is they are looking for, search engine optimization is essentially a process by which a web developer tricks the search engine into bringing a site to the top.”
However, Crisafi says that there are ethical ways of optimizing a site for quality search engine ranking and there are unethical ways and the search engines pay very close attention to the ways in which a website makes its mark.
“Search engine optimization experts and search engines are not natural enemies,” says Crisafi. “The search engines actually give developers room to work, but they are always on the lookout for dirty tricks and they thoroughly police each and every optimized website.”
Crisafi says it is easy for a website to get flagged by the search engines, even if it is the result of a genuine mistake, and it can take months to correct the problem and get that site re-indexed into the search engine. Often, whether malicious or not, search engines will penalize websites that appear to be practicing “grey hat” SEO techniques. Crisafi defines grey hat SEO techniques as those that fall somewhere between legitimate techniques and spam.
“Maliciously, grey hat techniques are used when a website is desperate to quickly boost its search engine ranking,” says Crisafi. “Patience is the key and can mean the difference between a site’s optimization being labeled grey hat or white hat.”
Crisafi points to a technique known as “cloaking,” as a typical grey hat SEO technique where content is presented differently to users than it is to the search engines. Cloaking, he says, raises suspicion among search engines, but there are times when cloaking is essential and not malicious at all.
“There are many legitimate reasons to use cloaking techniques, particularly with websites that feature image-based content or where the majority of content is located in members-only areas,” says Crisafi. “A reputable search engine optimization firm will contact search engines directly to apprise them of such situations and wait for approval. Only a search engine optimization expert who understands the ramifications of grey hat optimization will know that this is the white hat approach to the situation.”
It is the fine line between grey hat and white hat search engine optimization that makes SEO just as much of an art as it is a science, according to Crisafi.
“Experienced search engine optimization professionals will have already developed an understanding for what is acceptable and what is not when it comes to optimizing,” says Crisafi. “That’s why having a search engine optimization expert on-hand for your website development project is always a must.”
Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit www.dzineit.net.
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