North 6th Agency Named PR Agency of Record for WhyHotel

North 6th Agency Named PR Agency of Record for WhyHotel

Online PR News – 13-November-2018 – NEW YORK, NY – North 6th Agency (N6A), an award-winning brand communications and social media agency based in New York City, Toronto and Boulder, today announced that it has been named the PR agency of record (AOR) for WhyHotel.

WhyHotel is an alternative lodging service that operates pop-up hotels in newly built, luxury apartment buildings during lease-up. The company converts un-leased units of brand-new luxury apartment complexes into hotel suites, turning the building's initial vacancy into a temporary, 24/7 on-site staffed modern hospitality experience. WhyHotel scales its unit count with the building's natural delivery and leasing pace, gradually winding down its footprint as units are leased to long-term residents and ultimately exiting altogether once all units are leased.

"WhyHotel not only tackles real estate inefficiencies, but it creates the convergence of hospitality and home by innovatively seizing opportunities that others might not see as valuable," said Matt Rizzetta, CEO of N6A. "We're eager to take WhyHotel's brand presence to the next level as they continue to disrupt the hospitality industry."

As part of the engagement, N6A will work to position and build the WhyHotel brand as the leading alternative lodging service, showcasing it as a trailblazing company which provides guests with a new, unique and innovative way to lodge. N6A also seeks to build the profiles of the WhyHotel executive team, Bao Vuong (President and Co-founder) and Jason Fudin (CEO and Co-founder), through strategic opportunities that provide unique insight into the verticals relevant to WhyHotel, such as hospitality, real estate and travel, among others.

The account will be serviced out of the N6A Enterprise Group, a dedicated division within N6A representing clients delivering cutting edge technology, services, or services that, among other things, inspire digital transformation, generate revenue, or optimize processes.

"We wanted an agency with the experience and expertise to really drive our brand presence to the next level," said Bao Vuong, President and Co-founder of WhyHotel. "We're excited to work alongside N6A as they share our story with targeted audiences."

N6A has been recognized by Forbes for its unique customer service approach and data-driven commitment to generating results for clients. Most recently, N6A was named by O'Dwyer's as the #1 Fastest-Growing Firm in the United States in its revenue category, one of the 50 Best Public Relations Firms in America by the New York Observer, and on Entrepreneur Magazine's 2018 Top Company Cultures list.

For more information on WhyHotel, please visit

For more information on N6A please visit, follow N6A on Facebook, LinkedIn and Twitter.

About WhyHotel
Simple. Innovative. Hospitality. WhyHotel operates 100 to 250 room pop-up hotels with 24/7 on-site staff in newly built, luxury apartment buildings. WhyHotel's concept provides developers with a new way to utilize units during lease-up and provides visitors/guests with a new way to travel.

About North 6th Agency (N6A):
North 6th Agency, Inc. (N6A) is an award-winning brand communications and social media agency based in the heart of SoHo in New York City and Toronto's financial district. Our client roster includes emerging, mid-sized and enterprise brands from more than 30 industries. N6A has received several industry accolades, including consecutive spots on O'Dwyer's "Top PR Firms" ranking and the New York Observer "PR Power 50" list. N6A was also included in PRWeek's 2017 Best Places to Work.

Our "Compete and Care" culture and "Embrace the Pace" atmosphere have been lauded as one of the most rewarding, collaborative and unique to the agency world by Forbes,, New York Post, Chief Learning Office Magazine, Entrepreneur, and others. For more information on N6A, visit, and for more information on N6A's "Compete and Care" culture and perks, visit