Best Western Plus Beach Resort Recognized with the Brand's Most Prestigious Honor
10/26/2018

The Best Western Plus Beach Resort on Fort Myers Beach was recognized with the brand's highest honor, the M.K. Guertin Award

Online PR News – 26-October-2018 – Fort Myers Beach, FL – The Best Western Plus Beach Resort on Fort Myers Beach was recognized with the brand's highest honor, the M.K. Guertin Award at Best Western® Hotels and Resorts' 2018 North American Convention held recently in Grapevine, Texas. The award was presented in front of approximately 2,700 Best Western hoteliers and staff.

The esteemed M.K. Guertin Award is held in high regard as hotels that receive this award best represent the vision of Best Western's founder and demonstrate exceptional levels of quality, guest satisfaction and dedication to the brand. The hotels must also meet other brand standards and membership requirements to qualify for this award.

The Best Western Plus Beach Resort is one of only 51 hotels out of 2,100 properties in North America to receive this award. This is the sixth consecutive year the Best Western Plus Beach Resort has received the award.

"Named after our founder, the M.K. Guertin award is our brand's most prestigious honor as it recognizes the top performing hotels in our company," said James Cosgrove, Chairman of the Board of Directors for Best Western Hotels & Resorts. "I am pleased to award the Best Western Plus Beach Resort for providing unmatched hospitality to guests and for serving as a leading example of today's Best Western."

It's an honor to receive the M.K Guertin award from Best Western, said Tim Malbon, managing general partner of The Best Western Plus Beach Resort. "Our resort is family-owned and operated and we strive to treat our guests like family and provide an exceptional experience."

Located on a secluded private beach at the north end of Estero Island, the Best Western Plus Beach Resort features 75 beachfront rooms and boasts white-sand shores and lush palm trees, all just minutes from the top attractions on Fort Myers Beach. Every one of the elegantly appointed Fort Myers Beach hotel rooms features a full kitchen and its own private balcony overlooking the Gulf of Mexico. Guests enjoy complimentary daily breakfast, free high-speed wireless Internet, water sports and a range of convenient onsite amenities.

The resort is consistently recognized for excellence. In addition to the M.K. Guertin awards,
accolades include the 2018 Best Western's Chairman's award, the 2018 RevPAR award, five-year winner of Best Western's Champion Customer Care Award and a 2015 winner of the chain's Green Award, recognizing commitment to conserving resources and reducing carbon footprint. The resort has been awarded the Trip Advisor Certificate of Excellence for six years, earning a spot in the TripAdvisor Hall of Fame. Tim Malbon serves on the 300-member Best Western board of governors. Tim and his cousin, general manager Jeff Malbon, were also named Best Tourism Boss by the Lee Visitor and Convention Bureau in 2016.

The Best Western Plus Beach Resort is located at 684 Estero Boulevard, Fort Myers Beach, Florida 33931-5021. For more information visit www.bwbeachresort.com. For reservations, call the hotel directly at (239) 463-6000 or call Best Western's 24-hour, toll-free number at 1-800-WESTERN. Reservations are also available through BestWestern.com.

About Best Western® Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 13 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, VÄ«b®, GLō®, Executive Residency by Best Western®, Sadie HotelSM, Aiden HotelSM, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western, as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand's North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand's commitment to providing exceptional service and great value to AAA/CAA's nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power's 2017 North America Hotel Guest Satisfaction Index Study - ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 35 million travelers are members of the brand's award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western's partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* All Best Western and SureStay-branded hotels are independently owned and operated.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.