Property portals: a technology revolution that benefits everyone
03/11/2011

Once upon a time, if you wanted to buy or rent a house, you looked in estate agent windows on the high street, or bought a local newspaper. In the 21st century, traditional practices in the property market have moved in line with technology and are driven by consumer needs for convenience, efficiency and better value for money.

Online PR News – 11-March-2011 – – Once upon a time, if you wanted to buy or rent a house, you looked in estate agent windows on the high street, or bought a local newspaper. In the 21st century, traditional practices in the property market have moved in line with technology and are driven by consumer needs for convenience, efficiency and better value for money.

This attitude has been reflected recently in a statement issued by the Royal Institution of Chartered Surveyors (Rics), which summarised how it believes Cloud Computing will benefit property professionals.

Rics spokesman Andrew Waller said: "Organisations that choose to adopt these virtual IT systems will be able to reduce their running costs and smaller businesses will be able to access systems which would, otherwise, have been beyond their financial means."

Embracing technology and innovation keeps businesses, and even sectors, succeeding. For example, why should a homebuyer peruse high street displays or search through individual estate agent websites, when they can choose a one-stop shop window and gain instant access to the entire vista of possibilities?

There are benefits to the industry, too. Property portals offer estate agents far more exposure, efficiently and cost effectively. The vast majority of portals offer an opt-in system, whereby estate agents sign up and pay to be included in the service; others in the minority, such as NetMovers, opt agents in free of charge.
Rick Jones, Netmovers operations director, explained: "The NetMovers property portal model is quite revolutionary, really. It puts the customer first and is able to offer free services to both them and the industry.

"As with all revolutions, there is some scepticism. Some agents are holding on to traditional ways of doing things, but I would ask them to open their minds and ogle the possibilities.

"NetMovers operates in the same way as Google, opting your web pages into a search result. Like Google, we have an easy opt out option for agents who don't want to take advantage of our free service.

"But if they stay with us the end result is happy customers and a thriving property sector, they should question why they would not want to receive a free service that reduces both time and cost.

NetMovers is investing heavily in technologies to make the syndication more accurate but Mr Jones added that overworked estate agents had to keep information up to date at their end too.

"It's a vicious circle: estate agents are expected to be techies, marketing gurus and negotiators. NetMovers can take some of the pressure off through our Relocation Service, and let our 21st century technology work in their favour."

NetMovers, which was established in 2003, deals in property sales and the rented housing sector. For more information about partnering as an agent visit http://info.netmovers.co.uk/help/estate_agents/explanation/

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