Armada Music, ALDA Events and Flowd Team up to Provide Party Goers with a Enhanced Social Experience

A State of Trance 500’s DJs and Attendees to Share News and Pictures via Flowd during Tour

Online PR News – 25-February-2011 – – Amsterdam, The Netherlands and Helsinki, Finland – 24 February 2011 – Leading dance music label Armada Music, event organiser ALDA Events, and Flowd, the social network for music lovers, announce an exclusive partnership for the highly popular A State of Trance 500 (ASOT 500) world tour this Spring. With over 100,000 people set to attend ASOT 500 concerts, and millions more listening to the live radio and online broadcasts, this partnership cements Flowd’s status as the preferred campaign tool and channel for music acts to keep in touch with their fans. Flowd will be the official photo and news feeder for ASOT 500 during the Ultra Music Festival in Miami, Florida on March 27th.

As the mobile social networking partner for ASOT 500, Flowd will collate all the official pictures from the events. Concert-goers attending any of the five worldwide ASOT 500 shows will be able to instantly upload their photos via Flowd to the ASOT 500 event wall as well as the official A State of Trance website along with their comments. This takes concert-going to a new level, and will keep the experience alive long after the events have ended.

Maykel Piron, Managing Director, Armada Music, explained: “Flowd provides the perfect campaign toolset for us to take the 500th episode celebration of A State of Trance further. We wanted the parties to come alive on the website and with Flowd party-goers can now share their experience with each other and the world.”

Allan Harderberg, Managing Director, ALDA Events, continued: “With over 100,000 people set to attend, we’re putting together the biggest trance events to celebrate the milestone of 500 A State of Trance episodes. But we’re not just satisfied with that. By working with Flowd, we’re bringing ASOT 500 to every trance fan across the world, whether they’re at home, online or at one of our parties.”

“Flowd offers totally new social features which will lead to greater interaction between fans, music acts, venues and events,” added Tommi Laitinen, SVP, Flowd. “As ASOT500 is a fantastic combination of all of those, Flowd is the perfect tool to bring their fans’ experiences to the next level. Together, Flowd and ASOT500 are taking event participation and ‘fandom’ to a very new, social adventure. This is what social marketing campaigns in the music space in 2011 and beyond should be all about.”

Flowd’s partnership with ASOT 500 will officially be launched by DJ Armin van Buuren during his A State of Trance radio show on Thursday 3rd March. Flowd and Armin van Buuren are also working on a secret project that will reward their most loyal fans, so everyone is encouraged to tune into the 3rd March show for more details!

HOW DOES IT WORK: Using Flowd, attendees will be able to immediately share their pictures and reactions during the concerts from their mobile devices. Simply by snapping a photo and sharing through Flowd, the picture will be automatically uploaded to the ASOT 500 site and shared to every visitor with the user’s instant reaction. Artists will also be taking their own behind-the-scenes photos and sharing them via Flowd and on the ASOT 500 site. Once photos have been uploaded to the site, they will form a timeline of the tour which will allow everyone to experience the events, even if they couldn’t make it there in person, and allow attendees to relive their favourite moments again and again.

ABOUT A STATE OF TRANCE: Armin van Buuren’s radio show A State of Trance has been going strong for nearly a decade. With an estimated 15 million listeners throughout 26 countries, A State of Trance is one of the most popular and beloved weekly radio shows around the globe. The ASOT 500 tour is celebrating the 500th episode of A State of Trance, and aims to be the biggest trance party in the world. DJs performing at the events include world’s #1 DJ Armin van Buuren, Above & Beyond, Paul Oakenfold, Markus Schultz, Gareth Emery and many more.

The ASOT 500 tour is taking place in five different continents during five consecutive weeks. Show dates include:
• 19th March 2011 – Johannesburg, South Africa
• 27th March 2011 – Ultra Music Festival, Miami, USA
• 2nd April 2011 – Buenos Aires, Argentina
• 9th April 2011 – Den Bosch, The Netherlands
• 16th April 2011 – Sydney, Australia

For full details of the ASOT 500 tour, please visit or tune into the show on every Thursday 2PM US Eastern / 7PM UK / 8PM Central European Time on the Trance Channel.

GET STARTED: Download Flowd for free from the iTunes App Store and Android Market. Find ASOT 500 DJs under the Artists section and follow them to get regular news and musings from the artist as they prepare for the tour. Fans can also learn more about ASOT 500 from March 10th onwards under the Places tab in Flowd and let their friends and music acts know which concert they’ll be attending.

As well as enabling fans to get closer to the ASOT 500 tour and its DJs, Flowd also allows music fans to use a wide range of social networking features including check-in to places, send messages, share pictures and connect with friends through Twitter and Facebook. Fans can also customize the look and feel of Flowd by re-skinning the app with artists’ themes.

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CONTACT: For media inquiries, please contact: or
Amy Ronge (UK): +44 207 608 4649
Leslie Hermelin (USA): +1 212 333 7728 ex 131

MORE INFORMATION: Visit Follow the latest news and features through Twitter and Facebook and view the latest videos on Flowd’s YouTube Channel at

ABOUT ARMADA MUSIC: Armada was founded back in 2003 by Armin van Buuren, Maykel Piron and David Lewis, of which the first 2 letters of their names form nothing less than ‘Armada’. The company celebrated its sixth year anniversary in 2009 and have brought a range of quality releases over the past years, which resulted in the ‘Best Global Dance Label’ title for 2009/2010, as awarded by the International Dance Music Awards. The Amsterdam-based label works with and manages some of the biggest names in dance music, like Markus Schulz, Stonebridge, DJ Remy, M.I.K.E., Dash Berlin, Roger Shah, Max Graham, Andy Moor, Mischa Daniels, Josh Gabriel and of course Armin himself. Working together with the Armada team, these artists and their individual labels – Coldharbour Recordings, Ava Recordings, Pilot 6, Electronic Elements, Armind, Subculture and A State Of Trance are just a selection of the 27 sub labels now residing under Armada – have published more than 2100 releases to the global music market already.

ABOUT ALDA EVENTS: Nominated for Best Event Promoter at the International Dance Music Awards in 2011, ALDA Events is a dance music focused events company based in Amsterdam, The Netherlands. Founded in October 2007, ALDA Events aims to deliver the dance music community high quality and varied events across the world. As the promoter behind the massive Armin Only, A State of Trance and many other events, ALDA Events has organized and promoted events in countries like Argentina, Australia, Belgium, Canada, Lebanon, Poland, Romania, Russia, South Africa, Spain, the United States, Ukraine and The Netherlands.

ABOUT FLOWD: Flowd is the social network for music lovers. Flowd helps fans keep up with their favorite music acts’ latest news, views, gigs and offers. Flowd also provides an easy way to connect with friends, places and parties. Flowd is currently the location-based mobile app of choice of many of the world’s top DJs and music acts.

Flowd – where music lovers connect.

ABOUT DIGIA: Digia is a public company, listed on the NASDAQ OMX Helsinki exchange (DIG1V). Flowd is developed by Digia’s Ventures business unit.