High Position's New Conversion Rate Optimisation Service Records Immediate Results

SEO specialists' new CRO service has seen positive results already with one client gaining a 52% increase in business.

Online PR News – 09-November-2009 – – High Position SEO specialists have launched an innovative conversion rate service that has seen immediate success.

Conversion Rate optimisation (CRO) improves the functionality of a website by running multiple tests using a variation of layouts. Significant improvements to conversion rates can be experienced by changing on-site furniture such as the colour of a button or the call to action aimed at the client, yet this can only be determined by implementing CRO.

An existing High Position client, an online tile retailer, had been expecting a dip in site traffic due to the seasonality of their products and by employing the CRO services of High Position, were hoping to to improve the performance of their website to soften the impact of slower trade heading into the Christmas period.

Results were substantial, showing a 52% increase in business as a direct result of the CRO implemented by High Position. This led to an increase in conversion rate from 1.63% to 2.44% and in turn resulted in a weekly revenue increase from 17,958.32 pounds to 27,338.87 pounds; more than 6,500 pounds more than the previous highest recorded by the company this year.

Stephen Dart, Managing Director of High Position, said: 'CRO can work for any sized business and offers rapid improvements with only small tweaks usually required to the website.'

Founded in 1995, Essex-based High Position SEO and web marketing specialists have a number of prestigious clients, including Sony Europe, haart estate agents, Hillarys Blinds, Safestore and Hoseasons.

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