IMMi Develops Deal Platform Benefiting Advertisers, Publishers & Consumers
Online PR News – 23-February-2011 – – WOODBURY, NY (February 21, 2011) – IMM Interactive is the first performance-based ad network to launch a national deal aggregator site, dealprowl.com. Dealprowl offers advertisers of daily deal sites the opportunity to significantly reduce their cost to acquire new users, while increasing their brand awareness and exposure. Through IMMi’s expansive network of over 40K publishing partners, COPEAC, deal site advertisers have the ability to expand their reach and grow ROI.
Dealprowl also offers benefits to publishers. The new site allows publishers to target users and promote offers on a national level, lowering the cost for them to buy media. Dealprowl also offers publishers the opportunity to receive multiple payouts from an individual user, since users can sign up for multiple deal sites from one site. The technology allows for placement of a single pixel on multiple offers and self-optimizes the order in which deals are displayed to a user by the site’s click-through-rate, improving conversion rates.
What does dealprowl offer consumers? Increased savings! Dealprowl allows consumers to search for daily deals, discounts and coupon sites available to them by their zip code on one platform; this includes both local and national deals.
For more information on dealprowl, visit: www.dealprowl.com
About IMM Interactive: IMM Interactive (www.imminteractive.com), formerly known as Intermark Media, is the leader in performance and direct response marketing solutions, providing its clients with sustainable and measurable digital advertising solutions. Leveraging its exclusive affiliate network, COPEAC, cutting-edge proprietary technology and seasoned expertise, IMMi expands advertisers’ targeted global reach, maximizing return on investment for advertisers, agencies and publishing partners. IMM Interactive continually paves the way for effective online performance-based marketing, developing lucrative online marketing strategies for media buys and search engine management for some of the most recognizable brands worldwide.