SAS chooses India to host International Forum

18th February, Mumbai – For the first time in its history of more than three decades, SAS, the leader in Business Analytics and Intelligence will be hosting SAS Forum in India – a clear sign of emergence and due recognition to emerging markets.

Online PR News – 21-February-2011 – – To be held on 23rd February in Mumbai, SAS Forum is a focused analytics event for the telecom, banking, financial services, insurance, manufacturing and government sector. SAS Forum is a knowledge sharing platform where business users, experts and industry leaders will meet to exchange knowledge and experience on Business Analytics. A battery of speakers have confirmed their participation including, Mr. Shailendra Bandhari, MD & CEO - ING Vysya Bank, Mr. Russell Parera, CEO – KPMG, Mr. Arun Gupta, Group Chief Technology Officer
Shoppers Stop Ltd, Mr. Prashun Dutta, Sr. Executive VP (IT & Quality) – Reliance Infrastructure Ltd, Mr. Animesh Kishore, IT Manager – ITC Ltd.

This will be the first time SAS Forum will be held in India. Globally, SAS Forum provides a conducive platform for business leaders to share their experiences and innovations in the field of Business Analytics & Business Intelligence. With the rising complexity of global businesses, gut decisions and hunches no longer suffice. Successful responses to threats and opportunities now depend on rapid and smart execution. To achieve these objectives, more and more organizations are turning to Business Analytics.

Mr. Sudipta K Sen, Regional Director South-East Asia, CEO & MD SAS India says “This forum presents leaders and game changers with a great opportunity to find new ideas that can help organizations create competitive advantage, and to explore new ways of using Business Analytics for increasing profits, managing risk and optimizing performance.”

The forum would have “Big Ideas” sessions and panel discussions with thought leaders, industry experts and senior global SAS executives. One could gain insights on how leading organizations are embracing Analytics to steer their businesses forward. Packed with insights, practical advice and lessons learnt; these sessions will reveal how Analytics is helping enterprises take informed fact-based decisions. The forum will have business solution tracks on the key areas of Business Analytics, Risk management and Customer Management where customer speakers from across industries discuss the way they have benefitted by embracing Analytics as a part of their decision making within their organizations.

About SAS India
SAS has been in India since 1997 and has two wholly owned subsidiaries in the country: SAS Institute (India) Pvt. Ltd. and SAS Research & Development having a team of over 500 technology and domain experts. SAS India operations are headquartered in Mumbai with regional offices in Bangalore, New Delhi and Pune. SAS works with organizations across Industries and offers them Business Analytics & Intelligence to fuel innovation and meet their business objectives. Year on year SAS has been leading the Advanced Analytics market in India with majority market share. It has also been awarded as one of the best places to work for by the Great Places to Work institute. Information on SAS India operations can be found at

About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 50,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®