Joy McLaren Announced as The Face of Casio Baby G Watches

Joy McLaren to Be Casio Watches UK Ambassador

Online PR News – 21-February-2011 – – Casio have announced that Joy McLaren is to be the 2011 UK brand ambassador for Casio Baby G watches. Joy, best known for her appearance in the 2010 series of Britains Next Top Model which is shown on the Sky Living Channel has announced on her website that she is now the 'UK face for Baby G Watches by Casio'.

The 21 year old model from Leeds made it through to the final of Britains Next Top Model in the 2010 series however she only came third in the TV series which was eventually won by Tiffany Pisani, but as is often the case with many reality TV show finalists its often not the winner who goes on to greater things.

Joy described herself as being thrilled at becoming the new UK ambassador for the Casio Baby G Collection and said she was a big fan of Baby G Casio watches, revealing that she wears them and that her first Casio Baby G that she owned was a bright pink one.

Casio and Britains Next Top Model teamed up in a competition with contestants wearing Baby G watches in an assignment in Malaysia, with the judging panel made up from fashion designer Julian MacDonald, actor Charley Speed, male model Grace Woodwood, Australian supermodel Elle Macpherson and Casio representative Sarah Salter.

Joy won the contract for the Baby G campaign and to become the face of Casio Baby-G watches in the UK, with a Casio representative announcing that 'it was clear from the off that Joys edgy look shone through'.