Icentered.com Release Assessment of 2011 Edelman trust barometer - A New Trust Protectors
02/21/2011

February - Icentered.com, the leader user centered paradigm that looks on the web through a personalized holistic lens, centered on the individual, presented an assessment of 2011 "Edelman trust barometer" at http://www.icentered.com . The website offers information about actively handling personalization, web relationships with companies and social spheres, and level of user side proactive management of privacy handles for a transparent, context based new web paradigm which enhances trust, and strives for cleaner web ecology.

Online PR News – 21-February-2011 – – February - Icentered.com, the leader user centered paradigm that looks on the web through a personalized holistic lens, centered on the individual, presented an assessment of 2011 "Edelman trust barometer" at http://www.icentered.com . The website offers information about actively handling personalization, web relationships with companies and social spheres, and level of user side proactive management of privacy handles for a transparent, context based new web paradigm which enhances trust, and strives for cleaner web ecology.

The 2011 Edelman trust barometer presents a shift to unique and different pillars of trust which will make individuals have trust providers.
In the past, a provider was perceived as trustful if it had a steady and firm business control and complete hold on its business and markets, a reliable marketing flow, financial steadiness and advancement.
Icentered.com elaborates about trust mechanisms between user and provider belief. The trust crises in the past decade increased skepticism and shook standard trust pillars. Providers cannot gain trust by a tough management style, rigid objectives and inspire trust through money generation alone, protecting the brand and data movement.

Icentered.com examines the "trust barometer". The author reveals that, “the new trust barometer goes beyond board room valuation charts. It puts transparency first. Trust is invoked by discovering shared values, a new level of transparency, credibility, interaction and connectedness everywhere. It calls for reframing corporate targets with regards to engagement, main objective, and involvement in the good of the larger public as part of an increased social responsibility as trust invokers.”

The author states that “Gaining trust, depending on this trust barometer, is a protective measure for companies today, as corporate no longer deal with interactions, good or bad are exposed, condemned or acclaimed quickly and virally evangelized. Hence corporate’ durability is based on just practicing what it preaches. Its test is based on its transparency, and its credibility is obtained by the participation and representation of the corporation through its highest authorities as committed to these goals”, she added.

21st century zeitgeist and state of public trust in corporates, calls for completely new management paradigms, new sets of ideals, a new culture and pacts with all parties involved in the food and value chains, more humanizing business tradition and ethics.

The Icentered vision is clean web ecology, based on transparency, sharing and trust. The author added, “the endurance of the fittest definitely will have a significantly softer method, as corporate’ durability will be translated in humanizing their business.”

To see the complete finding of Edelman trust barometer, visit - Icentered.com

About Icentered.com

Icentered.com - a new user centered web paradigm for personal webbing and relations with digital surroundings, places the individual “I” at the center of digital interactions, as a holistic micro-universe of one.