Web site owner’s that have tried SEO (Search Engine Optimization) or are considering SEO now have access to a Free Online Tool to share their experiences.
Online PR News – 07-November-2009 – – Has your business tried or is thinking of trying SEO?
• How many business owners with a web site have either tried SEO themselves or hired an SEO firm to do it for them?
• For all of the businesses that have tried SEO, how many of them have been successful at getting on the first page of the search engines for competitive keyword phrases and getting the qualified traffic they need?
• Do you know how other businesses have fared with SEO?
Small businesses now have at their disposal a tool (SEO Survey) that will answer these questions and more. The art (or science) of SEO has long eluded a vast majority of web site owners. The underlying premise of SEO is really rather basic. Provide the search engines like Google, Yahoo and Bing with what they want. It is generally accepted that SEO can be broken down into three primary components.
First, you need to do the keyword and keyword phrase research and analysis so you can define what search terms people are using to find your products and services. It is still surprising how many web site owners do not complete this first and most critical step of the SEO process. If you do not target the correct keywords and keyword phrases, you will not drive the quality or quantity of traffic you need for your web site to be successful.
An important part of the keyword analysis is also determining how strong (or weak) your web competition is. Your goal is to beat your competition, and not the search engines.
The second piece of the SEO puzzle is doing what is commonly known as On-page SEO. On-page SEO are the things you do to your web site to ensure the search engines can determine exactly what business you’re in, the products and services you provide and why your web site should deserve to be listed in front of the thousands or millions of competing web pages in your market. There are many fine references on the Internet for how to perform On-page SEO, but as stated earlier, make sure you first understand the keywords and keyword phrases your business needs to target.
The third and typically most difficult part of SEO is often referred to as Off-page SEO. Off-page SEO includes the strategies and tactics you employ to get back links pointing to your web site. Back links are links from other web site properties that point to your web site. These links can come from other web sites, Web 2.0 properties, forums, blogs and other sources.
Back links are important to the search engines because they are like votes for your web site. There are different types and qualities of back links, for example, if you link to a web site and that web site links back to your web site that is known as a reciprocal link. There are also one-way inbound links, internal links and outbound links.
Now that you have a basic understanding of SEO, let’s return to the original questions.
1. How many business owners with a web site have either tried SEO themselves or hired an SEO firm to do it for them?
2. For all of the businesses that have tried SEO, how many of them have been successful at getting on the first page of the search engines for competitive keyword phrases and getting the qualified traffic they need?
3. Do you know how other businesses have fared with SEO?
If you would like a fast and simple way of answering these questions, a web site called SEOSurvey.info provides a free service that asks business owners what they think of SEO and what success or failure they’ve had by using SEO.
This free and anonymous tool only takes 1 or 2 minutes to complete, plus anyone that wishes can also receive an SEO Case Study that explains how one web site achieved several Top 10 positions in Google for competitive keyword phrases.
If you decide to receive the free monthly SEO Reports, you’ll be able to stay in touch with what is working and what is not working, and the SEO Case Study provides further information on SEO.
To receive the SEO Case Study and take the SEO Satisfaction Survey, please go to: http://www.seosurvey.info