'Enterprise Social Technology': New Book Crowdsources Marketing and is giving away over $20,000.00
Online PR News – 19-February-2011 – – Scott Klososky’s new book “Enterprise Social Technology” is about helping organizations harness the power of : Social Media, Social Networking and Social Relevancy
According to Scott Klososky – “Social technologies have exploded into the business world, yet are vastly misunderstood. Many organizations are either blocking their use, or simply experimenting with how they might be of benefit. Because tools like Facebook, Twitter, and LinkedIn started with personal use, little has been done to holistically address how social tools can be fully integrated into an organization. In addition, most leaders have little idea what the full collection of capabilities is that exist under the social umbrella.”
This is one of the first books to be crowdsourced from start to finish (cover design, content creation, and publicity) and serves as a new example of how social tech and the world of publishing can be blended.
More information about the book is available at www.EnterpriseSocialTechnology.com
As part of our initiative to crowdsource marketing – we are giving away over $20,000.00 dollars. Below are all the prizes currently being given away – which have been designed with a “Crowdsourcing” framework in mind.
1. $5000 Prize
# Get 250 people to wear social tech T-shirts and take a picture: $5,000.
# Method for claiming it: Send us a high-resolution photo of the group.
2. $5000 Prize
# Get Webster’s to add social technology as a term: $5,000.
# Method for claiming it: Press release by Webster’s that makes the announcement.
3. $50 Prize Each (first 100 people)
# Send link for the book’s Amazon.com page to more than 2,000 of your social networking connections (first 100 people): $50
# Method for claiming it: Show us a screen shot of your account and the connections, and a screenshot of what the delivered message looked like.
4. $2500 Prize
# Get Michael Arrington (founder of TechCrunch) to read the book: $2,500 cash, or a $2,500 donation to charity of his choice.
# Method for claiming it: Michael has to send an e-mail to email@example.com, telling us that he read Enterprise Social Technology and what he thinks of the concepts it shares.
5. $2499 Prize
# Get Robert Scoble (author of the Scobleizer blog) to read the book: $2,499 cash, or a $2,499 donation to charity of his choice (he gets $1 less so Michael Arrington is not mad at us).
# Method for claiming it: Robert has to send us an e-mail to firstname.lastname@example.org, telling us that he read Enterprise Social Technology and what he thinks of the concepts it shares.
6. $2499 Prize
# Review a chapter of your choice on your blog (at least 200 words, and must have at least 1,000 subscribers): Five free books signed by the author.
# Method for claiming it: Send us a screenshot of the blog and the number of subscribers you have.
7. $500 Prize
# For college professors—adopt the book as part of your curriculum: Twenty free copies (or $500).
# Send us a copy of the syllabus for the course.
8. $500 Prize
# Publish an article in a major periodical (circulation of at least fifty thousand) about the making of the book (first ten people): $500.
# Method for claiming it: Send us a copy of the printed article and the masthead of the publication the day it was published.
9. $1000 Prize
# For organizations—purchase at least two hundred copies for employees and/or customers: $1,000 to the charity of your choice, and the purchased copies will be signed.
# Method for claiming it: Provide a copy of the receipt, or contact us to provide the books.
10. $2500 Prize
# Have the text translated into another language and pub- lished in another country: $2,500.
# Method for claiming it: Send us written confirmation that it will be printed (from the publisher) and a copy in the language to which you have translated it.
11. $1000 Prize
# Create a viral video about the book that gets at least ten thousand views (first person only): $1,000
# Method for claiming it: Provide a screenshot of the video site with the number of views, so we can verify it.
12. $500 Prize
# Complete the twelve-step process described in this book at your organization, and send us a case study of the results (first five organizations): $500 to the charity of your choice.
# Method for claiming it: Provide a written case study and allow us to interview the author.
About Us :
Scott Klososky - Keynote Speaker, Business Consultant, Writer
Scott Klososky, a former CEO of three successful startup companies, specializes in looking over the horizon with how technology is changing the world. Scott's vision and ability to see trends in emerging technologies allow him to be a thought leader who applies his skills to help organizations thrive, leaders prosper, and entire industries move forward. His love of being a technology entrepreneur assures that he continually works in the trenches of building his own companies.