CEAT announces the second edition of ‘India Road Transportation Award’

India’s first and only Fleet Excellence Awards

Online PR News – 19-February-2011 – – Mumbai, February 17, 2011 : RPG Group’s flagship company, CEAT Ltd. an Indian tyre major today, announced the second edition of ‘India Road Transportation Awards 2011‘. An initiative of CEAT to recognize and felicitate the road transport industry’s achievers, this is India’s first and only fleet excellence awards. After receiving overwhelming response in the first edition CEAT is announcing the second edition of IRTA.

The awards will be held at the regional level, which will then be followed by the national level and will evaluate fleet owners under the following parameters, Innovation, Impact, Sustainability and Replicability.

Fleet Companies and other Companies (CEAT & NON-CEAT USERS) with captive Fleet size more than 50 trucks can participate. Heavy Commercial Vehicles Fleet should be only transporters of materials. The entry is free entry and open to fleet owners across India (50+ fleet size).

Objective: To raise standards by recognizing excellence and making it known to all stakeholders’, to create aspiration for the 2nd generation entrepreneurs, to introducing & formalizing thought leadership.

Benefits to the Industry: Benchmark for excellence in various fields from operations to environment to human resource management and use of technology, innovation led awards to drive international best practices.
Speaking on the occasion, Mr. Vinod Kumar, Head Marketing, CEAT Ltd. said, “We are very proud to announce the second edition of India Road Transportation Awards. We have received very good response from the leading auto industry bodies last year and expecting the same kind of response this year. This initiative of CEAT is a platform to bring out the true achievers from across the Indian road industry”.
Last year IRTA has received about 600 entries, from which six winners were selected. The 1st edition of event has generated positive word of mouth and, this year, we are expecting many more fleet owners to participate.
The awards will be adjudged for the following six categories

For further information, please contact
Sampark Public Relations:
Vikas Sahni
Ph +91 98926 29404
E-mail: vikas.sahni@sampark.com

Archana Pradhan
Ph +91 98203 30505
E-mail: archana.pradhan@sampark.com

Sweta Goyal
Ph +91 93207 78832
E-mail: sweta.goyal@sampark.com

CEAT Ltd.:
Jeffrey Livy Varghese: 9769005106