For the fourth time the Chartered Institute of Marketing is holding its annual conference for the Higher Education Market Interest Group. Held at the University of Nottingham on the 3rd of March 2011, the conference will focus on the customer centric role marketing plays to make sure the organisation remains focused on the customer.
Online PR News – 18-February-2011 – – This year’s conference features speakers from universities and business from all over the world, including John Lewis in Nottingham, the University of Melbourne, Evidence Consulting, and the University of Leicester. The conference has a packed schedule starting at 9am and ending at 4pm including several breakout sessions and a plenary session in the afternoon.
Keynote speaker Mark Lewis, Managing Director of John Lewis Nottingham who oversees 700 employees in Nottingham will speak on Customer Centricity. Prior to working in Nottingham, John Lewis worked with Sheffield One, the urban regeneration company.
Chief Marketing Officer of the University of Melbourne, Pat Freeland-Small, is a senior communications and marketing specialist with international experience and will speak on Building Brand and Reputation. Before taking up a position at the University of Melbourne, Mr Freeland-Small worked at beverage company Foster’s Group as Business Development Director.
Other topics to be covered include: International marketing for HE: surviving the dark ages; Price optimisation in Higher Education; Customer Relationship Management – the journey from pack and dispatch to 'call me back'; SEO and writing copy for the web; Improving the student experience and much more.
Fees are £294 for non-members and £264 for members. This is a daylong conference and attendees may want to stay over in one of the many affordable hotels in Nottingham.
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