New Jersey based marketing research firm is the exclusive sponsor this year for the AMA's annual event for marketing research executives and thought leaders.
Online PR News – 17-February-2011 – – KL Communications, Inc., a Red Bank, NJ based marketing research firm, has been named the exclusive sponsor for the American Marketing Association’s 2011 Marketing Research Executive Forum, to be held in Atlanta, GA, from March 6-8. This year, the forum will concentrate on “Truth and Transformation: Activating Research to Lead Business Growth.”
Sean Holbert, Executive Vice President, Client Relations, and Angela Zavila, Vice President, Research Services, will represent KL Communications at this 3-day event.
“This forum is emphasizing something that is critical to the research industry: Moving away from fragmented studies and embracing holistic insights,” explained Sean. “Change is never easy, but hopefully at this event, we can all help inspire each other to transform how we learn from consumers and elevate the value of true insight.”
At the forum, senior marketing research executives and thought leaders from across the country will come together to collaborate in an intensive workshop environment designed to help participants lead business growth in their own work environments. Highlighted discussions are designed to uncover truths in the following topics: the relevance of research insights in delivering business results; the importance of consumer context; and how market researchers can act as agents of change within their companies.
Keynote speakers include: Phillip Chambers, VP Consumer Insights, PepsiCo; Kate Wittington, Director of Guest Insights, Target; Ravi Parmeswar, VP Global Consumer Marketplace Insights, Citi Group; and Charles Blow, New York Times columnist. Other guest speakers include prominent executives from companies such as IFC/Sundance, Batesville Casket, Farmers Insurance, HBO, Disney Theme Parks, Ford, FedEx, and Frito Lay.
KL Communications is a full-service market research firm that focuses on building and managing proprietary insights communities and panels for a wide range of industries. Our newly developed IC2 community platform takes a holistic approach to the insights process, specifically aimed at generating the new ideas that drive innovation. By developing customized solutions that incorporate social media, crowdsourcing, insights communities & panels, as well as traditional research methods, KLC provides partners with the tools and insights to keep them a step ahead of the competition.
For more information about the forum, contact KL Communications at (732) 224-9991, or visit the KL Communications website at www.klcommunications.com.