Find out the innovative design services which are replacing the traditional design firms.
Online PR News – 17-February-2011 – – In the past few years, we have seen how the crowd sourcing business models that have emerged for outsourcing projects to freelancers around the world at a very low cost. It has not only redefined the true essence of globalization, moreover, it has achieved such efficiencies which were deemed impossible only a decade ago.
One of the niche crowd sourcing models that has emerged in the last couple of years is specific to graphic design industry, particularly in the niche of logo design. Companies such as 99designs and LogoArena host logo design contests for their clients, where dozens of graphic designers from all around the world now compete to create logo designs. Their customers not only enjoy enormous variety of design concepts to choose from, they are paying only a fraction of the cost which traditional design firms charge for only a handful of design concepts.
The biggest target market for LogoArena.com is the business start-ups. A new business always needs a logo design. Instead of going to a logo design studio which will charge you anywhere from $500 to $5000 for only a handful of design concepts, you can now launch a design “contest” for as low as $250 through which you will receive hundreds of design concepts submitted by dozens of logo designers.
There are many design firms adapting to this idea while others are trying to fight the ethics behind this business practice of spec work. In any case, logo contest model is a real deal which brings great value to its customers.