BEI Confluence won this contract after intense competition from other agencies like CHEIL WORLDWIDE, ADK Fortune and Water Design
Online PR News – 14-March-2018 – New Delhi – Leading advertising and branding company BEI Confluence has won the 360 degree communications mandate for Harvest Gold, a leader in breads and bakery products, for more than 20 years. BEI Confluence will be taking care of branding and advertising of products of Group Bimbo of Mexico since the foreign company has acquired a stake in Harvest Gold recently.
BEI Confluence won this contract after intense competition from other agencies like CHEIL WORLDWIDE, ADK Fortune and Water Design which also pitched for the coveted client.
Harvest Gold is placed at interesting juncture as it is planning to expand its product portfolio as well as footprint across the country.
Ms. Taab Siddiqi, Director, Harvest Gold said, “Harvest Gold is now geared up for a bigger and wider offering of bakery products in the market and to take the brand and products to the next level of acceptance and usage, we wanted to partner with an Agency that is equally passionate and has a strong vision for the brand Harvest Gold. Team BEI Confluence came out with a very insightful strategy and disruptive creative to be taken across various mediums of print, Retail/OOH, Radio and Digital. It was a seamless 360 degree presentation that resonated with us and our partners”.
Commenting on the development, BEI Confluence Founder and MD Mr Tapas Gupta said, “We have always admired Harvest Gold as NCR’s favourite bread brand. BEI Confluence since its inception 20 years back has focussed on being known as a strong FMCG agency handling a substantial number of FMCG brands across the country. This win gives us the opportunity and privilege to partner with Harvest Gold in the consolidation of its leadership position in Delhi & NCR and extend its portfolio to the next level”.
As part of the deal, BEI Confluence will do branding and come out with creative communication for Harvest Gold in the various media including print, radio and digital.
Notes to the Editors:
About BEI Confluence
In 1998, Tapas Gupta launched Confluence Communication Ltd., with a select group of senior and mid management professionals from McCann Erickson Worldwide (ME-W) and a few other top agencies in India.
After a 25 year long illustrious career with M-E agencies in India and abroad leading prestigious global M-E brands like Nestle, Gillette, Coca-Cola, Reckitt & Colman and after becoming the CEO/ President of a McCann Erickson ( M-E) agency in India, the urge to do something new and different inspired Tapas to start this venture.
Armed with self- belief, encouragement and support from a few prestigious clients and colleagues, Confluence began its operations simultaneously from Delhi ( as HQ ), Mumbai and Kolkata in 1998, and within a few years it was recognised in the industry as a professionally driven 360 communication agency with a few marquee clients offering top class services in strategic marketing, creative, media and digital solutions helping clients achieve their brand objectives.
Some of Confluence’s Founder clients like DFM Group (makers of Crax Corn Rings a brand leader in children snack category), Insecticides India Ltd (a leading name in farm products, insecticides, herbicides) continue to work with the Agency for twenty years now, and such partnerships have been mutually stimulating and beneficial and continue to grow.
Today BEIConfluence is a reputed large mid- sized full service communications power house with over 100 professionals across the 3 offices providing professional communication services to more than 30 clients and handling over 50 brands most of which are in the FMCG domain.
With Tapas Gupta (Founder& MD) and a group of senior professionals with strong and specialised experience from their past agencies in the FMCG category, and with some of the leading FMCG brands in the roster, BEI Confluence is already a major agency to reckon with in the FMCG& consumer durables domains.
While BEI Confluence celebrates its 20 years this year, it is gearing up to meet the challenges of the next 20 years to become the leading 360 communications agency known for its strategic, creative and media prowess that will actively power the brands it handles to achieve leadership positions in their respective categories.