Digital agency’s website optical illusion
02/17/2011

Euro RSCG 4D Bulgaria has just turned its website into a search engine. While most advertising agencies want to show their creativity by building complex, heavy and slow-loading web pages we wanted to keep it simple. As a specialist in digital marketing the company realizes that internet users want to find the most useful information by the fastest way possible. This is why Euro RSCG 4D decided to recreate the design of a search engine so everyone can easily find everything he needs to know about the company, its network, services and clients.

Online PR News – 17-February-2011 – – 17 February, Varna – Euro RSCG 4D Bulgaria has just turned its website into a search engine. While most advertising agencies want to show their creativity by building complex, heavy and slow-loading web pages we wanted to keep it simple. As a specialist in digital marketing the company realizes that internet users want to find the most useful information by the fastest way possible. This is why Euro RSCG 4D decided to recreate the design of a search engine so everyone can easily find everything he needs to know about the company, its network, services and clients.

“Companies, executives and middle management need to be in line with the new way of making communication” thinks Alexandre Glas, CEO of EURO RSCG 4D Bulgaria. In his opinion we all need to focus on how to be social, not on how to do social. Alexandre believes that building a real community around the brand is the key. This can be done by linking the short-term Online Marketing Strategies which provide a boost in traffic or a buzz with long-term ones. “Media for example is not anymore a tool but a real philosophy” he is convinced.

“I believe our new website follows such a new philosophy”, he said – “www.eurorscg4d.bg do not forget to be original, trendy and surprising.” He also says that whatever the domain of activities or how fast the evolution of marketing and communication can be, creativity is still more than half of the job.

“In Euro RSCG 4D, we know that success comes from ideas out of the box but with our feet on the ground. Then about the style “Picasso used to say “Bad artists copy. Great artists steal.”

Euro RSCG 4D is the biggest digital agency in the world with 118 offices in 42 countries. Company’s global headquarters are positioned in both – London and New York. Other offices can be found in many places in Europe, North and Latin America, Asia Pacific and Middle East/Africa. The office in Bulgaria was opened in March 2010, 14 years after the foundation of Euro RSCG in Sofia. Euro RSCG 4D is the WW agency dedicated to digital in Bulgaria with its own online marketing specialist team.