While 2011 is expected to be the year where companies will embrace social media, most of them still havenĀ“t got a brand protection strategy in place. Their rightful usernames on Facebook, Twitter, YouTube etc. are being snatched up by 3rd parties, while they are watching it happen. This is exactly the same situation as with domain names, when they were launched. European Domain Centre provides a new social media brand protection service to give companies a "map in the woods" and secure their social usernames in time.
Online PR News – 17-February-2011 – – European Domain Centre has launched a new service to help companies protect their brand names on social media like YouTube, Facebook and Twitter. Even though 2011 is expected to be the year when companies will embrace social media, there are still many companies ignoring basic brand protection on social media. There are already plenty of examples of stolen identities on Twitter and brand names being snatched up by 3rd parties on all major social networks.
According to Christopher Hofman Laursen from European Domain Centre "it is exactly the same situation we are experiencing now, as we have seen for domain names over the years. Companies were too slow to get their domain names in time, and history is repeating itself with usernames on social media. Even companies which are still not embracing Facebook should at least get their social usernames on Facebook and Twitter today".
European Domain Centre has launched a social media brand protection service to meet the growing needs of companies. "We basically give clients a map, so they will know where to protect their brand name, and what should be protected. We even register the usernames for clients, who consider that their time is better spend on other tasks. With this new service any major upsets are avoided, when management decides it is time to tweet or go ahead with a video channel on YouTube".
At European Domain CentreĀ“s website you can try the social username checker to test if your brand is still available or has been hijacked on the 25 major social networks.