BlueAnt Wireless hires Fat Box to help launch the T1 Rugged Bluetooth Headset
02/17/2011

When the client premiered the final video it was received with thunderous applause and praise to Fat Box as it was better then they expected it to be.

Online PR News – 17-February-2011 – – San Francisco/Bay Area, CA (February)— BlueAnt Wireless, based out of Australia, wanted to hit the ground running to launch the T1 Rugged Bluetooth headset in the United States. They needed a video and knew Fat Box was just the company to make it happen. With only two weeks to produce a video that needed to utilize voiceover talent, 2D motion graphics, 3D animation, stock video imagery, and post editing, Fat Box was ready to produce a video that will exceed client expectations.

To meet this deadline the Fat Box creative team rocked into action with each person on the team diving into there given task. The producer is always key in a video production but when a crazy turn around is involved even more so. With voiceover recorded and edited to the music the artist can know move forward. 2D Animation was used to establish the overall art direction for the video, create stylized motion graphics and add a creative flavor to the video imagery showcasing the T1 Rugged Headset features.

Now all that was missing was the product beauty shots of the T1, enter 3D Animation. Spinning and rotating within our 3D world we see the T1 Headset reveal itself as motion graphics highlight various product features. 3D glass shatters on the screen to drive home the rugged features of the T1 with the finishing touch of light sound design added to video to give it that extra visual pop.

When the client premiered the final video it was received with thunderous applause and praise to Fat Box as it was better then they expected it to be. They absolutely loved all the 2D and 3D ideas woven throughout the video.

Fat Box Inc. serves clients in many locations across the United States including San Francisco, Bay Area, Orange County, San Jose, New York, San Diego and Las Vegas.

Contact Information:

FAT BOX INC.
499 Seaport Court, 2nd Floor
Redwood City, CA 94063
Tel: 888 963 2826

Kent Russell, CEO/Creative Director
FAT BOX

creative . media . production . post . 2d 3d animation
650.363.8700 NorCal
888.963.2826 SoCal
650.814.8604 Cell

Website: http://www.fatbox.com/

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