Fenesta Expands its retail reach
Opens exclusive showrooms in Delhi, Mumbai, Bangalore, Chennai, Mangalore and Bhubaneshwar.
Also Ties up with various Home Improvement players to market its Hi-Tech UPVC windows
Online PR News – 06-November-2009 – – Fenesta Building Systems, India’s largest windows company and a division of Rs. 3,500 cr. DSCL group, has announced its foray into an all-India retail operation. The initiative is part of company's business strategy for establishing direct contact with its end-users through a chain of retail outlets, which have currently been set up in select metros and mini metros.
Fenesta is appointing dealers across the country to increase its retail reach. Many exclusive showrooms have already been set up at Delhi, Mumbai, Bangalore, Mangalore, Chennai and Bhubaneswar. These showrooms display the entire range of Fenesta Windows including sliders, casements, tilt and turn, bays and combination windows. The company plans to expand the number of showrooms in metros and also plans similar set-ups in tier 2 cities as well.
Some of the tier 2 cities where Fenesta is simultaneously expanding its retail network include Bhopal, Ludhiana, Jammu, Jalandhar, Raipur, Mysore, Vijayawada, Tanjore, Vellour Tirunevelli, Belgaum, Indore, Gwalior, Lucknow, Kanpur, Varanasi, Shimoga, Alibagh, Lonavala, Nasik, Aurangabad, Baroda, Surat, Rajkot, Ahmedabad and Guwahati. By the end of this year, it hopes to be present in over 50 cities across India.
Fenesta has also adopted the popular 'shop-in-shop' concept for marketing its windows. The company has decided to tie-up with various players operating in the home improvement fold including C Bhogilal who is a leading store for exclusive international brands in home improvement segment in Mumbai. The company has set up an exclusive showroom in Mumbai at M/s Home to Office on Andheri Kurla Road. Similarly it has recently set up an exclusive showroom in Bhubaneswar at Shahid Nagar and at Deepa Plaza, M.G. Road, Mangalore. All these showrooms are state of the art, high street showrooms.
For the last 5 years, Fenesta windows have been immensely popular among leading builders, architects and interior designers across the country. Till date, the company has installed over 4,00,000 windows and has to it’s credit repeat orders from many clients. Since Fenesta’s foray into retail, these windows are gaining rapid acceptance among retails clients as well.
“Changing home windows is a hot new idea in home improvement and renovation. Fenesta’s exclusive sales outlets across the country will help us immensely to take our UPVC windows brand closer to the end customer,” Mr. Sandeep Mathur, Business Head, Fenesta Building Systems, said.
“Fenesta windows are specially engineered to suit the needs of Indian market – the windows can withstand torrential rains and high speed wind which makes them ideal for high rise buildings and heavy monsoon areas”, he further added.
Priced in the range of Rs. 400 to Rs. 700 per sq.ft., Fenesta UPVC windows offer a number of benefits over conventional wood, aluminum and steel windows. Some of these benefits, that greatly improves quality of life, are as follows:
– Noise and Dust Proof: Silicon sealing, multi point locks and non-conducting properties of UPVC make these windows noise and dust proof
– Ventilation: Ease of use allows ample ventilation and sunlight in the house
– Maintenance free and long lasting – These windows do not require paint or polishing and are therefore maintenance free.
– Saves Energy – These windows cuts air conditioning costs significantly.
The company has focused on building a strong infrastructure and 360° service capabilities. To ensure timely deliveries across the country, the company has set up five fabrication Units in Bhiwadi, Mumbai, Bangalore, Chennai and Hyderabad.
A dedicated customer care centre takes care of each customer’s pre and post installation needs.
About Fenesta Building Systems
Fenesta is India’s largest windows solutions provider; the company provides solutions ranging from design, manufacture installation and service of high quality UPVC windows. The company is a part of Rs.3, 500 crore DCM Shriram Consolidated Ltd. (DSCL), one of the largest business groups of north India.
Fenesta is headquartered in Gurgaon – National Capital Region, New Delhi and has a presence in 15 cities across India.
Fenesta is the only company in the world, which has complete control over the entire supply chain of window manufacture from production of PVC resin to extrusion, fabrication and installation. The company has a state of the art extrusion facility in Kota Rajasthan.
Fenesta has technological arrangements with Greiner, Austria, world leaders in UPVC windows technology and Spectus, UK, one of the largest profile suppliers across Europe.
The company has made use of their technical expertise to make products that are suited for India’s extreme climatic conditions.
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Mitalee Bhattacharyya/Girish Singhal