Top Realtor John Stanaland Provides Latest IDX MLS to Help Clients Find Homes Fast
02/15/2011

John Stanaland Southern California’s top Laguna Beach real estate specialist launched a brand new state-of-the-art easy-to-use website last week. Designed to help home-buyers improve their ability to research and find homes in record time this website features the latest in IDX MLS technology.

Online PR News – 15-February-2011 – – Laguna Beach, CA ( onlineprnews ) February 11, 2011 – John Stanaland, Southern California’s top Laguna Beach real estate specialist ( http://johnstanaland.com/ ) launched a brand new state-of-the-art, easy-to-use website last week. Designed to help home-buyers improve their ability to research and find homes in record time, this website features the latest in IDX MLS technology. This innovative online technology sets The Stanaland Group apart as they seek to improve and enhance the home buying experience for each and every client.

“At JohnStanaland.com we want our customers to be successful and satisfied with their home search,” said John Stanaland. “When they are happy, we are happy. This new website is designed with the client, as end-user, in mind. We want to make it easy for them to make good decisions and gain information. We want to allow them the tools to succeed.”

This new website design was heavily influenced by customer and client feedback, along with national standards for online usability. The new website, created by Laguna Beach-based boutique real estate online marketing firm Virtual Results, is very effective at integrating multiple technologies. Virtual Results, in partnership with Orange County-based technology provider Diverse Solutions allows users to gain real-time access to rapidly updating real estate listings throughout Southern California. Utilizing a WordPress platform, each real estate website enables live MLS listing data within the site itself. Traditionally, MLS data has only been accessible through a database interface.

“John [Stanaland] understands design, usability and marketing. So we sought to offer his buyers the best of both worlds,” said Virtual Results President Jim Marks. “Unless buyers find the site, an amazing website is worthless. So the marketing angle is critical.” Marks continued to explain, “In this case, the 5,000+ live pages of MLS property information and hundreds of pages of website content are 100-percent optimized for real estate SEO. Despite that, the readability for actual users remains extremely high.” When questioned about the ability of the average person to access this information, Marks replied, ”And once users do arrive on the site they are presented with an interface and tools designed for real people - not search engines. It makes it easy for anyone to find the information they seek.”

The nationwide trend amongst leading real estate agents is to resist change and avoid innovation. However in this way, John Stanland has once again distinguished himself in the real estate market. His former Laguna Beach-based real estate website has long been considered one of the best. “You could maybe argue that we didn’t have to build a new site,” said Stanaland. “But the new technology was available and design innovations happen constantly. I want our clients to have the very latest and best tools possible. Plus, it’s not about just keeping pace. We consider ourselves leaders in online real estate marketing. That becomes a significant advantage for our sellers and it continues to be a big reason why homeowners trust our firm to sell their homes.”

About The Stanaland Group:

The Stanaland family has a distinguished history in Laguna Beach area real estate. Family patriarch J.E. Gregory received his real estate license in 1919. He eventually went on to found Bellflower Savings. Four generations of Realtors later, the Stanaland Group is now under the leadership of John Stanaland. Also, Jack Stanaland continues the family tradition working alongside his father, John. Jack is an attorney as well as a real estate broker. The Stanaland Group specializes in Luxury Real Estate Sales in Laguna Beach and Newport Beach, California. Their office is located at 35356 South Pacific Coast Highway, in Laguna Beach, California and can be reached by phone at 949-689-9047 or at http://www.johnstanaland.com/.

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